How to Enhance your Marketing Campaigns with Next-level Technology

Today digital marketers are able to wield an unprecedented array of technological tools. More than ever before, they’re able to reach the right audience, and better able to persuade that audience.

Analyzing marketing campaign

But what exactly do these tools look like, and what might the future hold for them? Perhaps more importantly, how can you integrate them into your marketing campaigns?

Call-tracking Technology

Analysing your incoming calls can help you to identify where your leads are coming from. Through this information, you’ll be able to optimise your sales funnel and generate more conversions.

Naturally, certain sorts of business generate leads through search engines and banner ads.…

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Take your inventory and logistics management to the next level with an impact recorder

A savvy business owner is always looking for ways to save money, cut costs and protect their own inventory while simultaneously ensuring they take care of the customer. One major pain point along that journey is damaged inventory, equipment or supplies. A solution to the problem of protecting your assets is necessary both for loss prevention and saving money.

Inventory and logistics management

A superb way to take up a defensive position in your own inventory and logistics management is to use an impact recorder to keep an eye on what’s happening with your equipment, measuring and preventing damage in the process.

What is an impact recorder?

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How a Spend Visibility Service can Reveal Savings Opportunities for your Business

The battle to secure long term financial stability for your business rages each day. In light of present uncertain economic uncertainty, finding ways to save money and track your business spending is key to your continued success. Improper allocation of funds, overspending and hidden costs are all problems that need to be addressed to help your business achieve continued success.

Spending visibility service

Spend visibility is a vital business tool that helps you not only see where the money is going, but allows you to acquire a larger picture of how the money your business spends moves through the company. A competent spend visibility service can help you track where your funds are going while providing additional benefits in addition to helping you develop a plan to ensure the longevity of your business by understanding how the money is being used at every step of the purchase process.…

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7 Easy Ways to Boost Your Company’s Organic Search Rankings

Ranking organically on page one or two of search engine results pages (SERPS) is an incredible achievement in the digital marketing world. Research shows that page one of SERPs receives approximately 75 percent of online traffic. Subsequent pages receive the remaining 25 percent.

Organic search ranking

Generating traffic to your company page is vital, as it leads to sales-boosting conversions. However, earning a spot in the first-page results isn’t easy as it sounds.

Every second, there are nearly 40,000 search queries on Google. For your website to rank well in search results, there is stiff competition to ward off. You need to up your SEO game to compete for a higher rank.…

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Does Data Encryption Help in Data Backup?

Data encryption is a critical feature in backing up processes that enhances data security among organizations and individuals. Cybercriminals are devising ways to infiltrate systems even with slight vulnerability. Administrators must ensure that advanced encryption measures are in place to secure data on the systems and the storage locations.

Data encryption in data backup

With the onset of mobile devices and numerous applications in use, more data is in circulation over networks. Hence, it is vital to protect your data using encryption technology. You can try using the ESXi backup software to protect your business with encrypted backup solutions at affordable rates.

In this article, we shall define data encryption, its importance in back up processes, and its pros and cons.…

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4 Workplace Must-Haves

The COVID-19 health crisis has made it a bit of a challenge for many offices to open up safely. However, with the right precautions, you can still welcome your staff back to your place of business during this pandemic.

Workplace safety during pandemic

Here are four must-have essentials to make sure that you have at your office during this time.

Hand Sanitizer

Everybody knows that hand sanitizer is an essential tool in your arsenal to protect yourself from the COVID-19 virus. As a business manager, it is your responsibility to ensure that your office has plenty of hand sanitizer on hand. Installing touchless hand sanitizing stations is the most practical way to encourage your staff and visitors to practice good personal hygiene.…

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How To Recruit Top Talent

The job market has changed a lot in recent years, and studies show that candidates, rather than employers, are now the ones making the big decisions. Highly talented individuals are receiving more and better job offers than ever before, able to pick and choose which company they want to work for based on which one can offer them the best deal.

Hiring top talents for your company

This is why any modern company hoping to stay ahead of the curve and compete with the very best needs to invest heavily in attracting top talent and enhancing its recruitment strategies. The following tips and techniques will help your company become a more attractive proposition for prospective candidates.…

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3 Sustainable Ways to Side Hustle and Earn Extra Cash

Household expenses tend to increase over time, which means you need to grow your income just to hold steady. And if you want to improve your financial situation, you may need to add some different streams of income.

Sell painting as side hustle

No Such Thing as Easy Money

Before we dig into the meat of this article, it’s important to set the right expectations. While you’ll find a lot of articles online – including posts from some pretty highly respected and successful individuals – making bold claims about how you can make an extra $500 here or $3,000 there, the reality is there’s no such thing as easy money.…

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6 Reasons Skipping That Concrete or Asphalt Repair Will Cost You More Than Money

Concrete has a strong history of being a reliable foundation for construction projects, including bridges, houses, curbs and sidewalks. Reinforced concrete was created in 1849, and the first concrete bridge was built in 1875.

Arched concrete bridge

While concrete is made to last, it won’t necessarily last forever. Like all manmade materials, concrete is subject to damage over time. Damaged concrete presents a major safety hazard to employees and customers walking around your property.

Have you recently checked for cracks and uneven concrete around your business? As a CEO, you’re responsible for making sure somebody makes those checks. Maintaining safety should be part of owning the business’ vision.…

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Everything You Must Know About the Paycheck Protection Program

The pandemic has done its best to bring America to its knees. We can see this in the way it has worsened political divides, created a housing crisis and is preventing many schools from functioning normally this fall semester. However, the federal government has tried to put certain programs in place to help during these difficult times.

Writing paycheck

The Paycheck Protection Program is right at the top of that list. If you’re a business operator or owner, then you need to know all about it, since it might be part of what’s keeping you running in 2020.

Let’s go over some program details right now.…

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