How to Encourage Growth in Small and Medium-sized Enterprises

In the business world, it is often the bigger brands and corporations that capture the attention. Global names dominate the landscape and benefit from significant recognition from consumers and the public at large. It is, however, underestimating the crucial role that small and medium-sized enterprises (SMEs) perform in both established economies and developing countries.

SME growth

Even so, SMEs can often find it tough to grow as a business – not least in times of uncertainty. For business owners, this is nothing new. But the difficulties that smaller business owners now face due to Covid-19 is putting the fortunes of SMEs into the spotlight.…

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The Benefits of Guest Blogging for Businesses

Business owners are always on the lookout for marketing and PR strategies that can boost their reputation and brand visibility without costing too much in terms of time or money. Most of the time, more effective strategies end up costing additional time and/or money, but there’s at least one tactic with a ridiculously impressive cost-to-benefit ratio: guest blogging.

Guest blogging

What exactly is guest blogging, and how can it benefit your business?

What Is Guest Blogging?

Let’s start with a basic explanation of guest blogging. Blogging, of course, is the act of writing “blog” posts regularly—in other words, written articles on the internet.…

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From Rideshare to Freightshare: A Look into Uber’s Latest Service Offering

The ride-sharing app known as Uber has set its sights on shipping and logistics in recent years. In the same way that Uber has disrupted the taxi industry, the app is looking to do the same to freight shipping.

Uber Freight app

A new service known as Uber Freight pairs truck drivers and independent fleet managers with suppliers and retailers that need to move large shipments around the country, helping drivers make more efficient use of their cargo space.

As promising as this logistics model may seem, Uber Freight remains a work in progress. Learn more about this new service and how it could impact the shipping industry going forward.…

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3 Strong Reasons Why Your Small Business Needs a VPN

As a small business trying to make a name for yourself, stand apart from your competitors and get those orders rolling in, you’ll understand the importance of the internet more than most. It’s the lifeblood of your business – it’s how you stay connected, keep on top of your accounts, connect with customers and actively sell your brand. Without it, many of you probably wouldn’t have any business at all!

Using VPN service

Sadly, you’re probably also aware of how dangerous the internet can be, and the threat it can pose to small businesses like yours. Hackers, malware and cybercrime are rife right now, so it makes sense to try and protect your business and your financial investments.…

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Injured at Work? Here’s What you Should Know

No one wants to get a serious injury. And we especially don’t want this to happen at work. Employers hold a legal obligation to ensure their workplace follows all health and safety procedures. A workplace injury could put you out of the job for a while, or even cause long term damage.

Accidents cause workplace injury claim

If you’ve experienced a serious injury at work, you might not be sure what to do next. There are a number of options and you’ll need to ensure you get all the facts. Here’s what you should know about being injured at work.

Legal funding

If you decide to sue your employer, legal funding might be necessary.…

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Do US Taxes Differ for Expats Living Abroad?

Are you a US expat living abroad? If so, do you have a handle on the tax implications of being an expatriate? In other words, do you have to pay taxes when living outside of the USA borders? Or, at best, do you need to submit an annual tax return to the IRS, indicating gross income earned for the tax year, irrespective of where in the world you live and work?

Doing taxes

It seems to be common knowledge, or perhaps an urban legend, that all US passport or Green Card holders have to pay taxes in the country of their residence and the United States?…

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How has the Military impacted Logistics?

Throughout the past decades, the military helped revolutionize the world of logistics in a myriad of ways. Since military equipment and supplies must be transported from one place to another, it’s hugely important to create a comprehensive, fast and dependable logistics system that would work and deliver the value and results to support defense efforts nationally and internationally.

Military logistics

photo credit: The U.S. Army / Flickr

Key transport, warehouse management systems and logistics software have been a core component to the success of the modern day military.

RAND defines military logistics as, “Logistics—the transfer of personnel and materiel from one location to another, as well as the maintenance of that materiel—is essential for a military to be able to support an ongoing deployment or respond effectively to emergent threats.

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How to Grow Your Small Business

Growing your small business is something you will do over the course of time, and you should not rush to do so too quickly. This holds true for any types of business. For instance, if you run an investing firm, trying to grow too soon you could make some risky decisions that make you susceptible to online stock trading scams.

Stock trading

While every small business wants to grow and to grow quickly, there is a right way and a wrong way to expand your company.

Growing too fast exposes you to Risk

If you try to get extra money quickly in order to expand you might make risky investments, which could expose you to online trading scams that end up taking all of your money.…

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Easy Ways to Establish Your Main Consumer Population of Interest

Marketing breakdown in essence is how you can market to your target audience while still being able to create the right marketing campaigns for each smaller subgroup within your target market. This gives you the ability to hone in on each of your segmented groups while creating a marketing campaign that will focus on reaching that particular segment.

Developing marketing strategy for establishing main consumer population of interest

How to Categorize

This can be categorized by subgrouping your target market by ages, gender, income, etc. However, your first step to marketing segmentation is identifying your key market. Your target market can be defined by identifying those that you want to reach and basing your marketing efforts on reaching that market.…

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The Difference Between a Finance Degree and an Accounting Degree

Are you trying to choose an undergraduate major or thinking about going back to school for a career change? If you have an analytic mind and enjoy working with numbers, you might want to consider a finance or accounting degree.

CEO earning a college degree

Finance and accounting are both math-focused careers that are integral to the success of all types of institutions. Finance and accounting degrees both afford great job security and job satisfaction. In fact, both professional areas are expected to see job growth of at least five percent over the next decade, according to the U.S. Bureau of Labor and Statistics. Those who work in finance and accounting can pursue diverse specialties in their fields, so there is plenty of opportunity for continued personal growth.…

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