Should I Hire an SEO Company or Do It Myself?

Growing a small to mid-sized business is no easy task. Determining whether to contract certain jobs or do them yourself makes the path to business growth even more difficult.

Any analyst or marketing consultant knows about the growth potential that search engine optimization (SEO) offers. Knowing how to execute SEO initiatives is a different story.

SEO expert

This article is for you if you find yourself asking any of the following questions:

  • Should I hire an SEO company?
  • Can I do SEO myself?
  • Do you have to pay for SEO?

You’re an expert at running your business, not SEO. This article will help you evaluate whether or not you should do your own SEO or hire an agency for the best results.…

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5 Benefits of Working with a Business Coach

Launching and managing a business takes a great deal of hard work, patience, and perseverance. If you’re running a small operation and work alone, the pressures and responsibilities you face as a result can be difficult to manage. However, having a helping hand in the form of a business coach can do wonders for both your health and your company.

Working with a business coach

Here are some of the benefits you can gain from bringing a business coach on board.

Reduced Stress Levels

With so many areas to cover before launching a business, high-stress levels can take their toll and cause you to burn out.…

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4 Major Reasons Behind Investing in Bitcoin During This Time

Well, 2020 is the year of bigger movement or change for bitcoins. According to the researches, people in large amounts are accepting bitcoin, and there’s a massive rise in those who are responding to bitcoin. All bitcoin investors or businesses have seen a continuous or great rise in the last few years.

Bitcoin investing

There are plenty of reasons behind this success, and some of the major reasons are described later in the post.

But before going to make a deal with everything, it’s important to understand all basics and essentials first to start everything related to bitcoin with great ease. After knowing the importance of bitcoin trading, more and more individuals become ready to invest in it.…

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Demystifying Manufacturing: 3 Tips for Working With Acrylic Sheets

Acrylic is a form of plastic that serves as a shatter-proof alternative to glass, and makers use it for a wide variety of applications. Also known as Plexiglass, acrylic is ideal for bullet-proof windows, signs, walls, aquariums, and protective shields, to name just a few common uses of the material. Despite its high impact resistance, you can easily cut or engrave an acrylic sheet with a laser cutter.

Acrylic sheet cutting

photo credit: Pauls Workshop / YouTube

The following are a few tips for working with this material.

1. Use The Right Size Laser Cutter

Acrylic sheets come in sizes ranging from approximately 2 to 6 feet in width and 6 to 8 feet in length.…

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Changing Business Strategies: 6 Effective Ways to Know

When it comes to your business, vigilant change and vigorous growth are absolute necessities. However, both change and growth are not easy. A CBInsights analysis of 101 startups polls 14% of businesses fail because of poor marketing strategies.

Changing business strategies

No matter what you sell, be it products, services, or information- the most important step is to reach the right customer. However, getting the word out to the right audiences has become a massive challenge. Hence, you must change your business strategies from time to time to make the most powerful impact.

What, how, and where?

The first and most important target that your business needs to meet here is increasing your visibility while sticking to a budget.…

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How to Structure a Website for SEO

If you are building a new website or optimizing a current one, there are a lot of things that you may consider doing differently. Online user and search engine trends change fairly consistently. Of course, you want your target audience to get to your site and have a good experience. You also want to appear near the top of search engine results pages (SERPs).

Business website owner going global

That’s where the structure of your website comes in. Having the right structure for your website is akin to having a solid foundation when building a home.

Why is Site Structure Important?

The structure of your website is important because it is the backbone for everything else that goes on your site.…

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5 Best Practices for New Property Managers

Running an apartment property or complex is a demanding yet rewarding occupation. You’ll often find property managers (also known as facilities management administrators or apartment managers) at the head of such enterprises. Apartment managers are tasked with managing a landlord’s obligation, sometimes acting as a landlord themselves. Their responsibilities include managing financial matters, enforcing leases, and preparing performance reports. Facilities management administrators find success by ensuring effective daily functions and meeting financial purposes.

Property manager discussing with new tenant

People across the United States are moving to rental locations in larger numbers. Approximately 37 percent of renters live in apartment buildings. This is about 39 million people in total.…

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5 Ways Instagram Can Increase Your Business Productivity

With the constant increase in social media usage around the world, businesses have found a way to use it to their advantage. Most businesses around the world see social media as a new opportunity to enhance their market presence, boost their revenue, and ultimately increase their business productivity. According to a study done by Microsoft in 2013, approx. 46% of employees claim that effective use of social media as a communication tool has enhanced their productivity.

Preparing Instagram post

Many companies are incorporating various social media platforms in their marketing strategies. It is so, because they see it not just as a collaborative tool for their employees that streamlines communication, but also as a way to engage with their customers.…

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6 Amazing Virtual Phone Tools That Can Replace Grasshopper

If your business involves managing inbound calls, using a business VoIP phone service can’t be ignored. It ensures efficiency in your business and increases its credibility. When a customer dials your service number and hears something like, “dial 1 for service support”, they will realize they’re contacting a big and credible business.

Business people using VoIP

One popular business VoIP phone service is Grasshopper. Although it offers useful features, critics believe there are better alternatives that offer more features at a lesser cost. We talk about four Grasshopper alternatives in this article to help you make an informed decision.

Ringblaze

Ringblaze is created for online brands that cater to a global audience.…

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10 Easy Ways to Improve Your Company Culture

Implementing a positive company culture has a great many benefits to a business, but how can you do this? Find out here…

Close-knit company culture

As a business owner, I have no doubt that your main priority will be to turn over a profit. The problem is, so many CEOs get so bogged down with this short-term goal, that they neglect the bigger picture.

The reality is that any company owner who purely focuses on monetary goals will only fail. There’s so much more to being a leader, not least implementing a strong and positive company culture. Not only does this help to attract and retain brilliant employees in the long run, it’ll create a loyal, hardworking, and productive workforce that gets results.…

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