How Seasonal Shopping Events have Changed Loyalty Programs

Shopping has changed almost beyond recognition over the last few decades. Increasingly, shoppers don’t jump in the car to get those must-have Christmas presents; they instead open up a browser window. And this trend has only been accelerated by the Covid-19 pandemic.

Seasonal shopping

Our changing shopping habits have been accompanied by changes in the way that loyalty programs are structured. The digital world provides plenty of tools for retailers looking to secure repeat custom. Customer data can be gathered and analysed with greater precision than ever before.

The history of Loyalty

The loyalty program is often thought of as a modern innovation.…

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How to Enhance Your Squarespace Site

Ever since it was released back in January 2004, Squarespace has helped thousands of people and their websites thrive. This platform can also help you get your feet off the ground, but if this is your first time, you may not know how to design your website.

Enhancing Squarespace website

If you’re unsure on how to go about things, read on to learn tips and tricks for enhancing your Squarespace site.

Improve Accessibility

When enhancing a Squarespace site, the one thing you should always focus on is accessibility. Sim plicity is key, and everyone who visits your site expects that. They should not have to jump through hoops just to get to a certain feature.…

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How to Win with Debt Relief Programs

If the word “debt” gives you an uneasy feeling, it’s time to do something about it. No one should have to live with that pit in the bottom of their stomach. So what can you do if you’re drowning in debt?

Meeting with credit counselor for devising debt relief program

Here’s how to win with debt relief programs.

Talk to a Credit Counselor

If you want to have the best chance of being successful with getting out of debt, talking to a credit counselor should be your first step. Credit counseling is designed to help consumers struggling with their debt understand what options are available. Many credit-counseling services operate as independent non-profits.…

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5 Ways to Promote Your Small Business

Owning a small business can be tough. You’re competing with big brands but with less money and resources. As a small business owner, you might find that you’re constantly struggling to make your presence known in the industry. Sometimes, it feels like you’re screaming into the void.

Business promotion

While owning a small business can be difficult, there are plenty of ways to make your business stand out. Here are 5 ways to promote your small business.

Make a great ad

At their worst, ads can be dull, stereotypical and irritating. A bad ad can make us want to quickly change the channel or put the TV on mute.…

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Compelling Situations That Mandate the Need for an Employment Lawyer

Regardless of the relationship you share with your employer, remember that at the end of the day it is a business transaction. As such, it’s crucial to make sure you secure your rights. An employment attorney can be helpful in many tricky workplace situations.

Employment lawyer

Employment laws are state-specific and are subject to change, which is why an attorney is crucial in understanding what is legal and what is not.

State legislatures are constantly approving new laws and sometimes these new laws can entirely override prior laws. Attorneys help to protect the rights of both employees and employers as they settle certain legal conflicts that arise between them.…

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Tips for Launching a Health E-Commerce Business in 2021

According to statistical data provided by The Pew Research Center, as of 2019, 90% of Americans use the Internet to shop, connect with their family members and friends, receive news, and gather information. The Pew Research Center now reports that a little more than half of the adults in the United States consider the Internet essential during the novel coronavirus (COVID-19) pandemic.

Accessing heath ecommerce website

photo credit: Pexels

Many people have concerns regarding how COVID-19 spreads, who’s more susceptible to contracting it, and measures they can take to protect themselves and improve their health. Considering the increased interest people have in their health and the widespread use of personal computers and mobile devices, starting an electronic commerce (e-Commerce) business site can be a socially relevant venture.

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Why Visual Content Is So Important for Your Content Marketing Strategy

For more than a decade, content marketing has been one of the most popular online marketing strategies. It’s useful for its accessibility, its high return on investment (ROI), and its penchant for long-term development.

Creating visual content

These days, content marketers are increasingly turning their attention to visual content, including photos, videos, and infographics. But what is it that makes visual content so powerful? And how can you harness the power of visual content marketing for your strategy?

What Is Visual Content?

What exactly is visual content? Visual content is any content that can be accessed and absorbed through a visual component. Rather than reading words on a screen or listening to audio, a consumer can simply look at a photo, illustration, or video.…

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How to Sell a Business Effectively

Most entrepreneurs get into the game because they love the idea of running their own business. They like to be in charge. They love their team members. They even love the industry they’re in. But sooner or later, you’ll need to put together an exit strategy—and that often means selling your business.

Sell a business

If your business is thriving, you shouldn’t have a problem attracting a potential buyer. But the process of selling a business is complicated, and if you want to get the highest price and experience the smoothest transition, you’ll need to prepare for it proactively.

Get Your Marketing Strategy Together

First, you’ll need to think about marketing your business for sale.…

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4 Reasons People Don’t Succeed at Selling on Amazon

Not every online sellers who starts on Amazon makes it out thriving. Unfortunately, online store owners don’t know the various factors that come into play when starting a business in one of the world’s largest e-commerce platforms.

Amazon delivery boxes

So many Amazon store owners start on the right foot but end up failing miserably, because they implement the wrong tactics. Many sellers do not realize this.

Here are a few of the “bogus strategies” that many Amazon store owners mistakenly follow:

Chose the wrong type of product

Choosing the wrong types of products to sell is the number one reason most sellers do not make it big at Fulfillment by Amazon (Amazon FBA).…

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How to Become a Personal Injury Lawyer

Becoming a lawyer is truly a dream for many, but it’s also one that’s a little hard to achieve. There’s no easy path to success, but with the right guidance, this is something that you can do.

Personal injury legal consultation with a lawyer

To ensure that they have a successful career in the legal field, there are certain guidelines that any prospective lawyer would want to follow in order. It’s not easy to become a personal injury lawyer because it requires you to have a certain amount of knowledge on the subject, which takes many years of study and comprehension of the law.

If you’re an aspiring personal injury lawyer, this article gives some insights that you need to learn so your goals will be within your reach.…

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