Businesses Underestimate The Danger of DDoS Attacks

Cyber attacks cost businesses money, valuable trade secrets, and sometimes their reputations. For these reasons, smart companies invest heavily in network security efforts to detect, handle, and deter threats to their computer systems. However, Distributed Denial of Service (DDoS) attacks are types of cyber attacks that seem to fly under the radar of many corporate security specialists.

DDoS attack prevention

What is a DDoS Attack?

A DDoS attack happens when a group of linked devices sends large amounts of traffic to a network or server to cause the system to crash or become inoperable. Cyber criminals traditionally take two paths to deliver DDoS attacks.…

Continue reading →

4 Signs It Might Be Time to Outsource Sales Leadership

The COVID-19 pandemic left no stone unturned when it came to disrupting industries around the world. Although the pandemic forced some businesses to shutter, it helped others evolve.

Sales leadership oustsourcing

Economic disruption forced businesses to pivot — most had no choice if they wanted to stay above water amid a shutdown. The growth of digital sales accelerated at warp speed, accomplishing in six months what would have likely taken six years. Consumers are behaving and purchasing differently, both in business-to-business and business-to-consumer companies. As a result, businesses have adjusted their selling strategies to keep pace and prepare for a new era of sales.…

Continue reading →

3 Tips for Business Growth in 2021

This has been a challenging year for businesses around the world, and the fight for survival has never been more critical.

Strategizing for business growth

2021 may see a brighter future on the horizon, but by no means will it be plain sailing for businesses in any industry as competition grows fiercer. And all the while, many enterprises seek not merely to survive but to grow, develop and reach new heights.

This article explores just three avenues of growth that can help your business to survive and thrive over the next twelve months.

1. Diversify

Diversification is a great way to adapt your business, remain relevant and stand out from the competition, but it is a step that requires careful consideration.…

Continue reading →

Increasing Instagram Followers: Top Tips for Your Business

As we have adjusted to the “new normal” amidst the pandemic, social media platforms’ role has become more important for all businesses. Even though having an app for your business cannot guarantee a successful brand image, gaining recognition on Instagram can surely assist you in increasing revenue.

Increasing Instagram followers

Why Focus on Instagram?

One of the many social media platforms, Instagram is currently one of the most beloved platform with exciting features such as stories, reels, multiple images posting, etc. The overall active users have been on a steady rise since the last five years, making Instagram a game-changer for your business.

Increasing Instagram Followers

Now that you know why Instagram is the perfect platform for establishing your brand image, let us look at some efficient ways which can help you in increasing followers on Instagram:

Instagram Insights

1.

…Continue reading →

The Office of the Near Future is Zero Waste

From offices trading in stuffy cubicles for open-concept layouts to the huge shift to home workstations, office spaces have undergone some substantial changes in the past couple of decades.

Working toward zero waste office

While no one knows exactly what the future holds for these workspaces, we predict that the next shift will be toward the zero waste office—the answer to preserving the planet’s resources while also benefiting businesses, employees, and consumers.

What is Zero Waste?

Zero waste is an eco-initiative that aims to eliminate waste so nothing gets filtered into landfills, the ocean, or incinerators. This movement significantly propelled forward by the Zero Waste International Alliance (ZWIA), aims to create a circular economy in order to reduce the alarming rate we are consuming natural resources and filling landfills.…

Continue reading →

Putting Interest To Work for You Rather Than Against You

Many people are paying hundreds or thousands of dollars more than their original loan amounts because of interest. Unfortunately, many of those people accept interest as the cost of borrowing and using another person’s money. If all of those borrowers understood how interest works, they could be making money rather than paying more and more to lenders.

Calculating loan interest

Understand What Interest Is and How It Works

The first step to reversing this cycle is understanding what interest is and how it works. Lenders calculate a percentage of the money they loan. The borrower pays that percentage, in addition to an amount of the principal, each month.…

Continue reading →

A Small Business Guide to Surviving a Covid Christmas

It should come as no surprise that Christmas will be different this year. From office parties to celebrating the special day with your loved ones, everything is likely to be unfamiliar with festivities adapting to social distancing rules amid the ongoing Covid-19 pandemic.

Covid Christmas

photo credit: Antonio Sokic / Pexels

For your small business, this could be daunting, especially if you traditionally rely on the Christmas rush. With most spending likely to occur online, there’s also the added competition of e-commerce giants like Amazon.

That said, the shortcomings of major retailers may stand to benefit small independent businesses. Amazon, for example, was accused of leaving warehouse workers unprotected while continuing to profit off the boom in online sales.…

Continue reading →

7 Best Ways to Stay Motivated as a Small Business Owner

Owning and running a business is tough, no doubt about that. The challenges are more as a small business owner because you are yet to figure things out. And, you are yet to have a fully functional team and standardized processes in place.

Motivated small business owner

Moreover, in the post-COVID19 world, things have gotten more challenging and uncertain. The stress combined with the unending list of to-dos can easily make you demotivated. But worry not, every business owner comes across such phases in their lives.

If you are currently in a rut and looking for quick tips to boost your motivation, then read on.…

Continue reading →

Best SaaS Affiliate Programs 2020

It’s the 21st century. The world has morphed from a global village to one global marketplace. These days, we are constantly buying and selling goods and services outside of physical stalls. You mostly need a mobile or a laptop, and a good network service provider to even do any form of commerce. Millions of online transactions take place daily.

SaaS affiliate program

We’ve broken the barriers of distance, language and communication. The internet allows us to buy and sell from anywhere in the world while donning our pajamas. It has also provided countless ways to make money.

One them is affiliate marketing or SaaS affiliate programs.…

Continue reading →

Before the Office: A Guide to Getting Your SME Off the Ground

The early days of starting a business can be a very exciting time for entrepreneurs. With so many possibilities just lurking on the horizon, it is not uncommon for beginners to find the start of their entrepreneurial journey somewhat daunting at the same time.

Startup founders working in a coworking space

If you’re someone who is looking to ensure that your startup prospers, then this is the article for you. Today, we have a look at 6 fundamental basics that any new business owner needs to master in order to get your SME off the ground. Read on to find out more!

1. Define Your Startup

Before you can even look into finding a coworking space or marketing your business, you are going to have to define your startup.…

Continue reading →