Top Marketing Techniques for Small businesses in 2021

Have you ever stopped to think of the number of small businesses in your locality? Every locality has its fair share of small business entities as they play an integral role in contributing to the overall net revenue. Apart from acting as an essential medium for promoting culture and tradition, businesses such as personal injury lawyers in Lakeland also maintain society’s ecosystem and encourage the spirit of entrepreneurship for future generations.

Marketing team devising marketing strategy

Even so, small businesses keep changing with regards to consumer behavior. Due to this, these businesses face budget constraints, which makes it difficult for them to compete with more established companies.…

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Why You Should Consider Buying an Existing Business

For many years, experts have been predicting that Baby Boomers (around 72 million Americans) would over the course of the following two decades, begin to sell or bequeath some $10 trillion worth of assets, held in over 12 million privately owned businesses, according to research by the California Association of Business Brokers. Research suggests that as much as 70% of these firms will either be sold or bequeathed. Clearly, this suggests an increase in the average annual number of businesses sold in the United States.

Merger and acquisitions

Many of these sales may occur within the Baby Boomer cohort, who, statistics tell us, form businesses at higher rates than any other cohort in America.…

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3 Types of Data Storages You Can Consider For Your Business

One of the biggest (and most important) operations for your business is data storage. From website files, mobile applications to backing up company data, it is important to have the right storage solution for your business. Above all else, your confidential information needs to be secure at all times. If you have a large amount of physical files in your office, you could look into using secure offsite storage facilities. Such buildings are seismically engineered and internally designed to restrict access. Everything from the rack layout, pathways, and lighting are calculated to minimize risk.

Data storage

If storing data is one of your biggest headaches, this article is for you.…

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Learn How to Send a Mail Merge and Why You Should Start Using It

Discover the steps to send a mail merge and why it can benefit anyone and their business

Businesswoman sending mail merge

Whether you are a business owner, digital content creator, or someone who likes to stay in touch with friends and family, using a mail merge can be extremely helpful. It will allow you to send emails to hundreds or thousands of readers with the click of a single button. In addition, you can use mail merge tools to view analytics on who opens your emails, what kind of subject lines work best, and more. Learn how to send a mail merge and why you should incorporate it into your routine — it can drive more sales, increase viewership, and create a community within your brand.…

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SeaWorld Names Marc Swanson and Elizabeth Castro Gulacsy to Key Positions

As SeaWorld Entertainment, Inc. continues to improve its competitive position, the company has announced the appointment of two executives who will help to drive the company forward.

Scott Ross Seaworld

Previously serving as Interim CEO, Marc Swanson, has guided SeaWorld through the COVID-19 pandemic. Now, Swanson has been named as SeaWorld’s Chief Executive Officer. Elizabeth Castro Gulacsy, who has served in several key financial management roles within the company, has been tapped as the SeaWorld Chief Financial Officer and Treasurer.

Both executives have demonstrated the professional qualifications and career achievements that have prepared them for their current roles. The SeaWorld Board of Directors, led by Founder and Managing Partner of Hill Path Capital and SeaWorld Entertainment, Inc.’s…

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The Essential Auto Dialer Laws Every Business Should Know

Hire an auto dialer only after confirming that it conforms with applicable auto dialer laws – otherwise you may put yourself in hot water. In January 2020 there has been a potential class-action suit against a Subway franchise for breaking auto dialer laws is filed in the United States District Court in Arizona. The complaint alleges that during a four-year period, the proprietors of Subway shops distributed mass-marketing text messages without obtaining particular written approval.

Call receiver annoyed by an auto dialer call

Ride-sharing service launched in October 2018 Lyft is facing a class action on behalf of “third-party entity” text messaging consumers. According to the lawsuit, Lyft does not have the authority to send marketing messages to a large number of the persons it contacted.…

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5 Keys to Effectively Launching Your Business

Launching and growing your own business can be extremely satisfying. And when done successfully, your business can generate profits that allow you to live an extraordinary life.

Startup team meeting

So, how do you effectively launch and grow your business? Below are five keys to your success.

1. Start with a business plan

Numerous studies have shown that having a business plan greatly increases your chances of success. A business plan forces you to think through the key strategic issues your business will face. For example, how will you most cost-effectively attract new customers? How will you create lasting competitive advantage? How will you best staff your business?…

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The Only Office Supplies Inventory List You’ll Ever Need

Are you finally moving out of your basement and into a real office? It’s very rewarding when your company is growing enough to justify paying for your own office space.

Office supplies

But a successful office is determined by the level of organization and the management of supplies. If you are outfitting an office for the first time, you’ll need an office supplies inventory checklist.

If you have a secretary, administrator, or assistant, you can put them in charge of stocking office supplies on a weekly basis, to ensure everyone always has what they need for a productive work week.

So what are the supplies that need to be on your list?…

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Reasons You Should Utilize The Internet in Your Marketing Efforts

For the past few decades, the internet has totally dominated so many people’s day to day lives. It’s transformed the way we work and live. If you aren’t currently using the internet as part of your marketing strategy, instead opting for more traditional forms of advertising, then you’re missing a trick. Here’s why…

Using the Internet for marketing

1. Your competitors are doing it!

Regardless of the product or services you provide, there is always competition out there taking away from your potential customer base. Utilizing marketing techniques such as SEO (what is an SEO service?) can help get your company to the top of the search results on Google.…

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Making Your Startup a Success: 7 Tips Inside

Let’s agree that starting up a business can be a challenge for any entrepreneur but the challenge looks to be even greater when you are talking about making it successful in a shorter span of time. Entrepreneurs know that startups do fail as well but the ones who have made it to the top have actually done most of the things right and went several ounces beyond their usual limitations.

Startup success

Startup companies are no doubt like a pool of opportunities but it is a fact that starting a business also means being surrounded by plenty of competitors. It is acceptable that the numbers of individuals who are actually there to purchase your products and are willing to avail your service are limited.…

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