Every business is looking for an edge. Some have it by being the most competitively priced, others by having a product no one else has. For many businesses though, the best edge is loyal customers. Loyal customers are a byproduct of engaging with them. For many online businesses, a great way to engage your customers is to create an online community around your product or service.
In this article we will take a look at some of the benefits of building a community for your customers, how to build one, and the potential risks involved.
The Benefits of an Engaged Community
For many businesses that primarily operate online, their interactions with their customers are relatively brief.…
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