One of the biggest reason people cannot find investors is that they have unrealistic ideas of what an investor can do for them. Often, they oversimplify the reasons for finding an investor. They think all they need is someone to write them a check to fund their business idea.
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Finding an investor is far more nuanced. You are looking for someone who shares your vision about the value of your business idea. In essence, you are looking for a business partner.
You don’t just need to find someone with deep pockets. You need to find someone who understands your vision, someone who has enough wisdom and experience to understand the challenges ahead, someone with the resources and connections to support your plan.…
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