How to Draft Your New Company’s Marketing Plans

The first thing you should think about after launching your business is how to market your products. You want people to know what you offer. It doesn’t matter even if you have excellent products to sell if no one knows about them.

Creating marketing plan

photo credit: Campaign Creators / Unsplash

Consider these tips when working on the marketing plan.

Form a strong marketing team

You must have the best team by your side. Work with experienced marketing experts who understand both online and offline marketing strategies. They will determine what suits your business. They will also tell you how your company can go against established competitors.…

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What Changes Make for a Better Business?

How often would you say you make changes to your business? When you find a routine that works, there is a tendency to just stick with it, whereas really, there is always going to be room to improve. However, with just a few small changes, you’ll find that your business can run much more efficiently for you.

Business management

Here are some of the changes that will eventually make for a better business.

Rethink Your Energy Suppliers

Once you have working electricity, running water, and quick internet, usually, that means you’re pretty happy to just settle with that provider; however, there is a lot of money that you can save on your utilities.…

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Social Media Marketing: Tips On How To Grow Instagram Audience

Gaining more followers and expanding the influence are some of the primary concerns for businesses and nonprofits on Instagram. And as the mechanisms of ranking are changing, entrepreneurs have to come up with fresh ideas for increasing their fanbases.

Instagram logo

In this article, we shall discover the most effective tips for growing an Instagram audience and strengthen your position on this platform.

Paid Services

Unlike the common idea, modern boosting services have become more than a bot farm, although these still exist. But unlike bot farms, modern, trustworthy sites offer an option for any budget – you can buy 5000 or 5 Instagram followers if you find that quantity suitable for you, and these would be provided to you organically and harmlessly for your reputation.…

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5 Business-Related Mistakes You Don’t Want to Make with Your Startup

If you have a business you’re just trying to get off the ground, this might be an exhilarating time for you. Maybe you’ve thought about this startup idea for years, and you finally found the funds and means to get to work on it. Doubtless, you want it to succeed, and you’re going to dedicate lots of your time and resources to make that happen.

Startup mistakes

During these early stages, though, it’s easy to make a mistake. Unfortunately, there is no limit to the business-related missteps you can make.

Some are more common than others, though, and those are a few of the ones we will address today.…

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Creative Financing for a Small Business Expansion

Is your small business starting to look more like a medium-sized one? If so, it’s probably time to think about expanding. The question most owners face when this important time arrives is where do you get the capital to grow the organization?

Creative financing for business expansion

Fortunately, there are numerous ways to go, but it helps to be creative when traditional resources like bank loans are not an option. For so many owners, the answer includes one or more unorthodox strategies, like turning accounts receivable into ready cash, selling a life insurance policy via a life settlement, forming partnerships with other companies, applying for Small Business Administration micro-loans, or going public.…

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How to Design Product Packaging

Packaging keeps the things we value organized and protected. Whether it’s a pack of M&M’s, your favourite cookies, or a bottle of beer, without packaging, we will all be disorganized and with no way to keep things preserved. So, what is product packaging?

Designing product packaging

Product packaging refers to the process of designing the exterior of a product. Traditionally, product packages are designed with the product in mind. Now, product packaging is designed with the customer in mind because of increasing competition and brands trying to outsmart their competitor. Many products have attractive designs to win the customer. After all, it’s the first impression of your product and company.…

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5 Years Running: Thryv Ranks on Selling Power’s Top “50 Best Companies to Sell For” in 2021

Every year, Selling Power magazine comes out with its list of the 50 Best Companies to Sell For, and Dallas-based SaaS company Thryv, Inc. (NASDAQ: THRY) has landed at #11 this year. This is the fifth time in five years that Thryv has been recognized.

Thryv

The ranking is a testament to Thryv’s commitment to its employees and clients alike. CEO Joe Walsh takes great pride in this accomplishment, particularly given the economic realities of both 2020 and 2021.

The Criteria: What It Takes to Make the List

The annual list by Selling Power is heavily weighed and analyzed by a corporate research team from the magazine to ensure they provide the most objective and data-sensitive rankings.…

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7 Ways to Attract New Customers to Your Startup

If you’re a business owner, you know how hard it is to attract new customers to your startup. Owning a business almost always means a rocky start. What’s more, if we know that almost 90 percent of startups fail within the first five years in business, we’re much more aware of the urgency of building a solid base of customers.

Meeting with new customer

With years in the industry, and as a successful business owner, I decided to share a few tips on how you can attract customers to your startup and scale your business effortlessly.

1. Offer discounts and promotions to new customers

The generation that now holds the biggest shopping power, Millennials, runs on deals and offers.…

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Why Connectivity Is the Future for Small Business

With hybrid and remote working being touted as the future of small businesses around the world, it is important to understand what this may mean for your business. There are changes afoot, and to keep ahead of the pack, you need to be technologically aware and connected. Research has shown that productivity remains high when employees work from home and that remote working has many advantages such as cost-cutting and even innovation.

Tech connectivity

If you are considering the move to remote working for your small business, there are a number of considerations. This article argues that the future of small businesses and their success will be dependent on business connectivity.…

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Choosing a New Location for Your Business? Here’s Why Missouri Should Make Your List

As a business owner, you’re no stranger to risk. There’s risk involved in all major decisions, including those related to business expansion and relocation. That’s why it’s important to plan ahead and consider the options and resources available before you select a new location.

Kansas City, Missouri

Kansas City, Missouri – photo credit: Jotoya / Pixabay

Despite Missouri’s natural beauty and diverse culture, people in other states tend to view it as a “flyover state.” In reality, Missouri is more than its agricultural industry or the St. Louis Gateway Arch. It’s an attractive state for entrepreneurs and leaders who are choosing a location for a business expansion or relocation.…

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