The Benefits of LinkedIn for Melbourne-Based Business

Melbourne is home to many flourishing industries, such as information technology, direct selling, retail, professional services, and real estate. And, since the target audience is somewhat similar, the businesses are always competing against each other. In such a scenario, the strategy to entice the target audience must be three-pronged – networking, engaging and communicating.

LinkedIn for business

Nowadays, social media marketing is becoming one of the most effective marketing tactics. However, social media marketing is a challenging task to accomplish, especially if you lack the experience and expertise. For a successful campaign, you need to develop the right message and deliver it to the right audience.…

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How to Ensure Tenants Pay Rent on Time

As a landlord, reliable tenants that look after your property and consistently pay rent on time are the dream. But unfortunately, they are not always the reality, and many investors find themselves left short by their tenants. This can have significant knock-on effects, particularly if you are reliant on incoming rent to make your mortgage payments.

Signing agreement with rental property tenant

The good news is, there are some easy things you can do to increase the likelihood of prompt rent payments. Here are just a few of the tactics successful property investors use to avoid rental arrears.

Select your tenants carefully

You can set yourself up for a stress-free tenancy from the start by choosing the right applicant.…

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Do You Need Expert Advice on Marketing Analytics?

Today’s workplace is the age of the expert. Businesses can employ experts on every topic under the sun, from legal experts to HR experts and yes, even marketing analytics experts.

Marketing team overviewing marketing analytics

With so many experts in the office, you may be wondering if you really need an expert consultant on your marketing analytics project.

Short Answer: Yes

This is where you are wrong. You do need an expert consultant – just not on marketing analytics.

Unless you’re working on a new product launch or relaunching your existing product, I would start off with someone more suited to write the Code of Conduct for your startup than an expert on marketing Data analytics.…

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7 Marketing Strategies to Consider in 2022

After the onset of the pandemic, it comes as no wonder that millions of businesses, especially small businesses, had to bear huge amounts of losses or even shut down.

Crafting marketing strategy

Nobody was prepared to see the world facing such a tremendous change. But now that we’re in 2021, we’ve all had a little bit of time to resume our businesses and daily work.

In case you have a business of your own and you’re thinking of how to revive or improve it, you’ve come to the right place!

Read these strategies for expanding your business and turning it into a booming one!…

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How to Effectively Renovate Your Office Building

As businesses grow, so too do their space requirements. An office renovation can help your business expand and grow its wings, delivering a range of other benefits along the way.

Office building renovation

Renovations help you stay contemporary, provide a more productive working space for your staff and ultimately scale and grow your business. Before you splash the cash, though, here are some factors that need to be considered to ensure your renovation is safe and effective.

Ensure All Staff Are Trained On Safety Measures

Before the workers in their hi-vis shirts even set foot onto the premises, it is imperative that your staff has been properly trained on safety requirements during the renovation process.…

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Top 6 Things to Look While Choosing Family Lawyer

Hiring a family lawyer is a crucial decision because it will play a major role in determining how well your conflicts and issues can be resolved.

Consulting with family lawyer

Stats suggest that there are over 1.3 million lawyers in the US. This leads to more confusion along with a few factors that you need to consider before finalizing the services of a lawyer:

1. Identify the need for a lawyer

Often, issues that require a family lawyer can be settled through a simple discussion with the parties involved. Before you go to hire a lawyer for yourself, you should figure out if the issue is something that you can solve without any legal help.…

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5 Ways to Minimise Error in Your Business

If you’re running your own business, understandably, you want to do everything possible to ensure its success. However, mistakes are inevitable, and occasionally they can cause chaos within your company.

Minimizing business mistakes

While you may not be able to eliminate them completely, there are ways to keep them to a minimum. You just need to plan ahead and follow a few different strategies.

Below we are going to talk about five ways to minimize errors in your business.

Want to learn more? Then keep on reading.

Locate areas with weaknesses

The first step in minimizing errors is to locate the areas where they are happening.…

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Important Business Skills You Can Learn in College

Entrepreneurs each have a unique story to tell. Some might’ve always planned to start a business, while others pursued the small business life due to other reasons. Maybe they wanted more flexibility or time freedom. Maybe their job options were limited where they live but they could start a new business. Or perhaps it was a natural extension of something they were passionate about.

College student using study apps

Whatever the reason, the life of owning a small business is one of always learning. And one way to learn new business skills is to take college courses.

While it may not be necessary to have a degree in business to succeed in business, there are plenty of skills you can learn that will benefit you greatly.…

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Are You Leveraging Sales Data To Grow Your Business? 

One of the main objectives of for-profit businesses is to sell products or services. So, when customers start making purchases, it’s easy to assume that you’re on the right path to accomplishing your goals. However, most novice entrepreneurs fail to understand that generating sales is not the same as turning a profit. Similarly, making a few sales today doesn’t mean that you’ll make the same or more sales going forward.

Discussing sales report

The most successful small business owners realize that turning profits and increasing sales over time requires continual evaluation, informed decision-making, and effective change. More than checking how much money you made, entrepreneurs must evaluate sales reports to get a detailed picture of their company’s success (or lack thereof).…

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How to Dominate Your Local Market: A Guide for Small Businesses

Businesses took a major hit during the pandemic, with small businesses being affected the most. In fact, a whopping 34% of small businesses are still closed, and many may never reopen.

Local market analysis

As a small business owner, you likely rely on your local market to stay afloat. And this means competing with local competitors, chain stores, and online retailers to capture the attention of your customers.

To dominate your local market and boost your business, use these local marketing tips.

Use Local SEO

Today’s consumers often search online before buying, even when choosing to shop local. That means you must use SEO in your local marketing strategy.…

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