Effective Ways for Small Businesses to Engage Prospective Patrons

It’s hard to deny that this is a great time to be a consumer. Thanks to social media platforms, website chat features and texting, it’s now easier than ever for people to reach out to their favorite – and least favorite – brands. Of course, this places increased onus on many small businesses to rethink their approach to customer service.

Meeting with prospective patron

Given how many outlets consumers have to share their feedback, business owners need to be extremely mindful of the way they engage with patrons. So, if your enterprise’s customer engagement could stand to see some improvement, consider the following pointers.

Respond to Questions and Concerns in a Timely Manner

No one enjoys being kept waiting – particularly in customer service situations.…

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Are Employee Background Checks Legal?

Before making important personnel decisions, be it hiring, promotion, retention, or reassignment, most employers prefer background tests on potential candidates and employees. Basic checks include the candidate’s work history, financial history, criminal record, medical history, and social media use. However, while these checks are necessary, are they legal?

Employee background check

Except for specific restrictions relating to genetic and medical information, it is not illegal for employers to ask questions about a candidate’s or employee’s background. However, employers should comply with various federal and state laws that protect employees and applicants from discrimination when using this information. Outlined below are important things to know about the legality of employee background checks.…

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Why Use Yard Signs?

Yard signs are a classic informative tool used for both personal and business needs. If you’ve never considered using yard signs, you could be missing out on a valuable tool for reaching out to people. Buying your own custom lawn signs can serve many useful purposes.

Yard signs

photo credit: Michael Carruth / Unsplash

There are some ways you can make use of yard signs to bring in customers and inform the community about important information.

Five Ways To Use Yard Signs To Your Advantage

1. Advertise Services Your Provide

If you’re starting a small or at-home business, getting the word out about the goods and services you offer is very important.…

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8 Reasons Why Your Business Needs a POS System

Every business, no matter which industry or size, can benefit from having a POS system. POS stands for point of sale, and it refers to the point in a transaction where a customer pays for your product or service. A POS system, meanwhile, is the combination of hardware and software components that helps you facilitate this process.

Small business owner and her POS system

Traditionally, the POS system would be the humble cash register. Nowadays, however, POS systems have evolved into high-functioning tools that cover multiple areas of your business. Aside from serving as checkout counters, they can also help you manage inventory and employees, among many other features.…

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5 Things You Need to Consider Before Getting An MBA

The Master’s in Business Administration is a highly sought-after degree that can provide you with various benefits. Those with an MBA hold higher management positions, whereas those without it tend to work at lower levels. The MBA allows them to negotiate a higher salary and secure a job in a highly competitive business community.

MBA degree considerations

photo credit: Andrew Neel / Pexels

The degree can prove very useful to your long-term career plans if you are interested in jobs in a business-related field, such as management or as a company founder.

However, an MBA does come with trade-offs, as you will need to invest your time, energy, and effort in pursuing the degree.…

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Why Should You Buy SaaS Startups? Get an Overview

Want to buy a business but don’t know what to buy? Buy a SaaS startup as it is definitely one of the most demanding sectors that can give you handsome ROI in today’s marketplace.

Buy a SaaS startup

If you don’t know what SaaS software is and want to know about it and the benefits associated with buying it, read on and you will get to know everything.

What is SaaS Software?

SaaS stands for software as a service. It is a kind of cloud model where users don’t have to download the software on their system and can use the services online. For example, Google docs where users don’t have to download the software in their system and can access it online, from any corner of the world by logging into their Google account.…

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How Businesses Can Make Their Customers More Autonomous

Having an attentive customer support team is a key part of running a stable business. There will always be issues that prompt your customers to seek assistance, whether they’re eager to resolve problems with your service, looking to complain, or simply seeking guidance — and it’s vital that you do everything you can to be there for them.

Autonomous customer service

Image credit: Pixabay

But that doesn’t mean that you should build around being proactive with customer support, or even reactive. The more you need to be directly involved with minor queries, the less time you’ll have to put towards vital tasks like sales (or even your most important support issues).…

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Going Green: 8 Ways To Make The Transition Smooth For Your Business

Businesses nowadays are realizing the need to go green. Adopting sustainable practices is no longer an option but a necessity to remain competitive in today’s marketplace.

Go green

The driving force behind this trend is the growing awareness of consumers on the environmental impact of their choices. More and more consumers today are demanding products that are environmentally friendly and free from harmful chemicals. Consumers today want to hear about more than just low prices or high quality; their desire for the whole package now involves green products and services.

Despite its popularity, switching to more environmentally friendly business operations isn’t a trend that you can jump into without any forethought or preparation.…

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Improve Workplace Productivity with Orange County Document Scanning

A lot of companies nowadays are in always in search of new ways to make their workplace more productive, efficient, and economical. Document management plays an important role in this. A 2012 survey revealed how 21.3% of losses in employee productivity are due to challenges in paper-based documentation that businesses encounter. Fortunately there are businesses that provide document scanning services like Orange County Document Scanning.

Document scanning

Converting paper files into digital files with the help of document scanning services can make a huge difference in reducing the task of managing paperwork at the office. Although some documents do require printing, digitizing them can significantly increase workplace productivity.…

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Benefits of a Virtual Data Room for a Startup

A startup has a lot to weigh before making any investments. Thoughtful decisions are extremely crucial and a virtual data room can be one of the smartest investments that can benefit small businesses in a lot of ways.

VDR - Virtual Data Room

It is not confined to file sharing and does a lot more, beyond just sharing documents. A reputable virtual data room is extremely safe and offers efficient security for data sharing and control. It comes with a bunch of different features which make its functionality standout and also gives a lot of access control to its users.

Sensitive data can be shared amongst two or even three parties, without having to stress about breaches and other cyber attacks.…

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