POST CATEGORY : Marketing

5 Signs That It’s Time to Hire a Marketing Professional

As a business becomes more established, it’s not unusual for it to acquire new staff as time goes on. The positions offered normally revolve around sales and customer service, and these employees will be carrying out an important role within the business. However, there are some instances where we may need to look at the bigger picture when it comes to the business, especially in relation to marketing.

Hiring marketing professionals

In the early days, it’s not unusual for the business owner to carry out their own marketing, but as the business grows this can be difficult. If you’re currently on the fence as to whether you should enlist the services of a marketing company, then it may be worthwhile considering the following.…

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Want to Flourish Your Business? Try the 4 Splendid Couponing Strategies!

Whether your business revolves around fashion industry, craft, and arts or any other sector, coupons should be one of the major ways to build a loyal customer base. Well, if you haven’t tried yet then just make a move soon!

Couponing strategies

Moreover, if you keep a keen eye on Marks And Spencer or any such top-notch brands then you can notice there is a continuous flow of deals, coupons, and offers from the same to which people get attracted usually. Yes! This is one of the eminent reasons behind the grand-success of such businesses.

Want to sky-rocket your sales like them? Then, here is a list of some of the most potent ways through which you can offer coupons frequently to your customers and entice them to buy whatever you are offering again and again.…

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6 Branding Tips for 2018

The only way to truly be competitive in the modern marketplace is to continually adapt to the new demands and challenges consumers are placing on you and your competition. While it’s easy to be complacent, allowing your business to be contented with what it has currently is a recipe for complete doom and upheaval in the future – the not so distant future!

Branding 2018

Here’s 6 branding tips you should adapt and use leading into 2018 and beyond:

1. High end “real” video – likeable, shareable, emotive – must be at the forefront of branding

I’m not talking about product placement videos either.…

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Start Your Christmas Advertising Early With A Brand Awareness Campaign

Not every business makes use of promotional products, even though it can be a vital part of their advertising operation, but those that do (and, hey, even those that don’t yet) should always think about the impact of combining holiday themes with promotional tools. It is never too early to start getting consumers ready to consider your business a prime source for what they need.

Christmas advertising

Christmas advertising: Isn’t it too early?

Many people describe how they hate hearing about Christmas shopping specials months in advance, and it’s true: preparing for the holiday season means interrupting the warm summer months with thoughts of snow, decorated trees, and short daylight hours.…

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How to Elevate Your Startup with Animated Explainer Videos

Startup owners rarely have large marketing budgets at their disposal.

But marketing your product or service is essential at every stage of growth. That’s why you need to capitalise on your resources wisely, and spend money on marketing techniques and tools that offer high ROI.

Animated explainer video

Animated explainer videos bring plenty of benefits to startups that are short on money but want to make a mark on the industry by communicating their value in a unique way.

Explainer and how-to videos account for 67% of global YouTube viewership. Users watch 5,000 videos like that every single day.

Here are 5 tips to help you grow your startup with animated explainer videos driving your marketing campaign.…

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Improve Your Business Email List Management with a Reliable Email Validation Service

If your business maintains an email list, you need to make sure that every email is well-validated; or else, you risk your business with potential security risks, wasted resources for managing spams, and many other counter-productive activities.

Email validation

If you’re constantly looking for the right email validation service for your company, I’m sure that you’re overwhelmed with the available choices on the web. Many wastes so much time just for looking for the right one for you.

In this article, we want to help you cut to the chase by recommending a service that we think one of the best in the class.…

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5 Money Saving Ideas Businesses Can Use To Attract New Users

Are you a businessman? Then your first and foremost objective should be to attract a huge number of customers and earn a massive profit. Right? But, for doing that if you end up spending a lot then is this worth it? Absolutely, NOT!! So, in that context, you need some smart and efficient marketing strategies through which you can save a lot and entice new buyers from throughout the world.

Marketing strategy

Wondering how to do that? Well, that is the topic on which I am going to explain today! Just take a glance over the following points, and I am sure it is going to help you.…

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Why is B2B Market Research So Important?

B2B research stands for Business to Business research and is essential when it comes to developing your business. The difference between B2C and B2B is simple. B2B research refers to the end user be an individual while B2B market research is when the end user is another business/ corporation.

Market research

Market research is never really finished or completed as the world is constantly evolving and changing, and as a society we are constantly updating our thinking and discovering new experiences. Media and technology is a huge factor as to why the world is constantly changing. This is because as old habits disappear, new values and behaviours begin to emerge, meaning that we see new customer segments come and go.…

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Target The Competition With Better Sales Leads: Here are 4 Must-Dos

When you’re a small or medium-sized business, the competition can seem daunting. They have millions to spend on advertising campaigns and massive sales teams that can reach out to generate more B2B sales leads than you could possibly imagine.

Small business wins sales leads

Don’t be cowed by big business – as an SMB, you may have advantages you haven’t thought of that can help you beat the big companies to the punch, or win over their existing clients. Their clients could be a prime target for your lead campaigns if you develop an effective strategy for winning them over.

Below are the core concepts your lead generation campaign must include to win over new customers.…

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3 of the Best Email Marketing Platforms for Maximizing Your Email Strategy

In a recent survey, 73% of marketers said the return on investment (ROI) from email marketing was excellent to good. This ranks it at the top of the ROI charts, ahead of SEO, which is why the average organization is investing 15% of their marketing budget on email.

Email marketing platform

Are you one of the marketers who’s heavily investing in email marketing this year?

Then it’s highly likely you’re looking at some automation software that’ll help you convert those all-important leads into sales.

But with so many email marketing platforms available, how do you choose the right one for your business?…

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