POST CATEGORY : Information Technology

4 Reasons to Use Event Planning Software

Regardless of the size or type of business, you run, hosting events can be a very effective way to promote yourself. They enable you to reach out to potential customers. Or, if you prefer, connect with and reward those you already have.

Businesswoman using event planning software

You can use events to grow your business in all sorts of ways. But, you do need to stay organised. If you are not careful, things can get out of hand and you can end up with a flop on your hands. Using good-quality event planning tools is the best way to avoid this happening. Below, we explain why they are well worth using.…

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Customer 360: No-Nonsense Shortcut to a Successful Account Based Marketing

The newest feats of Salesforce comes in the form of Customer 360.

Structuring and streamlining data files, emails, logs, transactions and whatnot, Salesforce Customer 360 presents the ultimate shortcut to nurture every lead in the best way possible.

Salesforce Customer 360 overview

And if you have not been paying attention, here is how this brand new cross-cloud technology can help you in closing deals left and right.

What is Salesforce Customer 360?

Customer 360 takes the unmatched customer relationship management platform Salesforce to another level with its ability to seamlessly connect with Salesforce applications and achieve a cross-platform unified experience for customers.

This technology holds the ability for enterprises to operate beyond the currently prevailing departmental approach of CRM.…

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Your Site’s Domain Authority Has Dropped – Here’s Why You Shouldn’t Freak Out

Moz has changed its algorithm for calculating DA, causing many site scores to decrease. Here are three ways to maintain your site’s rank now that the dust has settled.

Declining Domain Authority (DA)

The Moz-developed domain authority, or DA, is a metric that many companies use to verify their SEO effectiveness. A recent algorithm update, however, left those who view it as gospel reassessing their strategies.

The update saw many sites’ scores take an appreciable dip, prompting domain owners to worry about both their page ranks and DA’s ongoing reliability. When Moz studied 1,000 randomly selected domains, it found that those sites’ scores went down by an average of about 6%.…

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Does an In-House IT Team Make Sense for Your Business?

For most companies, IT underpins everything. Even if your core business doesn’t involve a desk, there’s almost always a team of people backing up your efforts – sales, marketing, accounting, payroll – and so on.

In-house IT specialist

The trouble with IT is that it doesn’t really do a good job of looking after itself. Sure, you might have someone who knows there way around your router and has the patience to talk to your internet service provider – but the complexities of an IT network will require specialist professional support – and that support can often be costly if you want it in-house.…

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Innovative Point of Sale System Trends

Business is all about innovation. From your advertising, to your products to your POS, you have to be forward-thinking if you want to ensure your venture is a successful one.

Point of Sales (POS) trends

In recent years, point of sale systems have been on the rise, becoming more popular in small businesses of all shapes and sizes. In the process, they’ve grown and adapted to the needs of the modern business owner in order to make running the show a little easier.

Some of the most important trends in these developments include:

Data Tracking

Powerful systems like the Merchant Account Solutions Clover POS System have the ability to easily and accurately provide reports on a wide range of business information.…

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4 Cybersecurity Due Diligence Questionnaire Tips

Process and operations within many financial firms are becoming more reliant on digital solutions. As technology continues to evolve, it’s essential to realize that the potential for efficiency gains and improvements are becoming larger. However, more powerful technology also paves the way for more sophisticated ways for hackers to get access to sensitive company information.

Cybersecurity DDQ

One way to both measure potential opportunities and cybersecurity risks lies with a process called the due diligence questionnaire (DDQ). At the core, due diligence questionnaires can be powerful tools to dive deep into nitty gritty processes within a firm so that any potential attack vectors, inefficiencies, or vulnerabilities can be exposed.…

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How Can a Distracted Generation Learn Anything?

Hardly unnoticed today is the level of distraction easily seen in today’s youth. In our digital-everything world, video screens on phones, TVs, tablets, and computers play a role in distracting attention from tasks to messages and images vying for the viewer’s attention.

Bored and distracted student trying to focus

As distraction grows incessantly, science shows the compulsion for this behavior might affect how our brains work. New research reveals that younger brains can process information faster today than at any other time, which makes task transition easier. The findings also show that people growing up in this new era seem better conditioned for constant task-to-task transition. So, how can a distracted generation learn anything?…

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The Advantages of Using VoIP for Your Business

VoIP or voice over IP technology has been around for a while and is being used by businesses big and small. VoIP uses broadband internet to transfer voice data in the form of digital packets. While it can be used to reduce your overall costs on calls, this is not the only reason why VoIP can be such a powerful tool. The fact that it digitizes conversations makes them much easier to search, classify, mined for data, distribute, and store. Let’s take a look at some of the many benefits VoIP could have for your business.

Entrepreneur hold smartphone while using VOIP

Cooperates Better with Omni Channel Tools and CRMs

One of the things that make VoIP such a great solution is that it can have a profound impact on your customer relationship management process.…

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Staying Secure When Moving To The Cloud

Cloud computing is irrefutably among the prominent new technologies that are increasingly becoming widespread today. This popularity and increased migration of applications, data, and other vital elements from an on-site data center to the cloud is owed to the benefits that businesses stand to reap.

From allowing you to work from any place and increased agility to reduced expenditure on costly hardware, the list of perks is undeniably long.

Coworkers examining data stored in their cloud based server

With the growing hype surrounding cloud computing, it makes perfect sense to flip the coin and focus on security concerns. Even though you may regulate the information you share with your preferred cloud service providers, you lack control of the parties who can gain access to it.…

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What Is Big Data? Understanding the Role Data Plays in Modern Business

Are you trying to figure out the true significance of big data to your business operations, but feeling overwhelmed by the answers? Use this basic primer to learn its value and how it’s used. It doesn’t matter how big or small your business is. If you don’t make proper use of data, then you can’t make smart decisions.

Marketers analyzing consumer data

The introduction of big data has been changing the way businesses operate for years now. Some 97.2% of companies are now investing in big data and AI to help them run their business. So now you have to answer this question: what is big data, and how can it help?…

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