POST CATEGORY : Information Technology

5 Reasons Why You Need Digital Marketing for Your Small eCommerce Business

The role of digital marketing in growing an eCommerce business has never been more crucial. Having an online store means that you need to devote the time and budget to grow sales using social media, search engines, paid advertisements, and more. But that isn’t always easy.

Digital marketing for ecommerce

Small business marketing can be time-consuming, expensive, and take a while to take root if you aren’t sure where to begin. It can also feel like you’re blindly throwing darts at a board and hoping that something sticks. However, the results are absolutely worth the effort when you finally get to a place where you’re making six- or seven-figures in sales monthly.…

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4 Reasons Why SEO is a Smart Move for Your Business

Research has shown that we’re spending around 6 hours online each day, and that number is rising! With so much time spent on the internet, it’s no surprise that brands are fighting for the limelight in the digital space.

Browsing a website

An essential part of boosting your brand’s online presence is by increasing your search engine rankings. If your website isn’t appearing on the first page of Google, you won’t drive much traffic (if any), as who clicks beyond page one? SEO is a powerful digital marketing tool, as it focuses on getting your website to rank first, second, or third in search rankings.…

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Can Two Amazon Accounts Share Alexa?

According to several researches, more and more people, due to their laziness (are we being too harsh?), prefer to use digital assistants in order to complete the simplest tasks. Therefore, digital assistances like Siri, Google Assistant, and Alexa are on the peak of their popularity.

Amazon Echo Dot 3rd Generation and Alexa

photo credit: YouTube

Alexa is considered to be one of the most widely used digital assistants, especially among Amazon users. For using Alexa, you need an Amazon account; it is important to mention that you don’t need an Amazon Prime for using it. Everything is pretty simple, all you need to do is to open up an Amazon account, obtain an Amazon Echo device, and download Alexa’s app.…

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Businesses Underestimate The Danger of DDoS Attacks

Cyber attacks cost businesses money, valuable trade secrets, and sometimes their reputations. For these reasons, smart companies invest heavily in network security efforts to detect, handle, and deter threats to their computer systems. However, Distributed Denial of Service (DDoS) attacks are types of cyber attacks that seem to fly under the radar of many corporate security specialists.

DDoS attack prevention

What is a DDoS Attack?

A DDoS attack happens when a group of linked devices sends large amounts of traffic to a network or server to cause the system to crash or become inoperable. Cyber criminals traditionally take two paths to deliver DDoS attacks.…

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How to Enhance Your Squarespace Site

Ever since it was released back in January 2004, Squarespace has helped thousands of people and their websites thrive. This platform can also help you get your feet off the ground, but if this is your first time, you may not know how to design your website.

Enhancing Squarespace website

If you’re unsure on how to go about things, read on to learn tips and tricks for enhancing your Squarespace site.

Improve Accessibility

When enhancing a Squarespace site, the one thing you should always focus on is accessibility. Sim plicity is key, and everyone who visits your site expects that. They should not have to jump through hoops just to get to a certain feature.…

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Tips for Launching a Health E-Commerce Business in 2021

According to statistical data provided by The Pew Research Center, as of 2019, 90% of Americans use the Internet to shop, connect with their family members and friends, receive news, and gather information. The Pew Research Center now reports that a little more than half of the adults in the United States consider the Internet essential during the novel coronavirus (COVID-19) pandemic.

Accessing heath ecommerce website

photo credit: Pexels

Many people have concerns regarding how COVID-19 spreads, who’s more susceptible to contracting it, and measures they can take to protect themselves and improve their health. Considering the increased interest people have in their health and the widespread use of personal computers and mobile devices, starting an electronic commerce (e-Commerce) business site can be a socially relevant venture.

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8 Key Strategies for Utilizing PPT for Your Small Business

Knowing how to give a proper presentation is essential for the success of your business. At some point, your business will have to present information on a product, answer user questions, pitch new ideas, or showcase creative expertise. The easiest and most efficient way to do this is through a PowerPoint or Keynote presentation. In this case, PowerPoint is available for Mac and Windows, while Keynote is only available for Mac.

PPT presentation

photo credit: Product School / Unsplash

A good PowerPoint presentation is like a lightbulb moment for your customers. PowerPoint presentation services can help your company or brand create professional pitch deck templates for multipurpose presentations and awesome slides.…

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What is a Cloud ERP Software?

Cloud-based computing lets users access software applications operating on a shared computing resource. Examples of this are processing power, disk storage, and memory via the Internet. This kind of computing resource is maintained in remote data centers and is dedicated to hosting various multiple platforms and applications.

Cloud ERP

Cloud ERP refers to the software as a Service that provides users with access to ERP or Enterprise Resource Planning software on the Internet. It has generally reduced upfront costs due to the leased computer resources by the month than purchased and maintained outright on-premises. Also, cloud ERP provides companies with convenient access to business-critical applications regardless of time and day.…

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Tech Trends – How to be a Modern Entrepreneur

Modern Australian entrepreneurs are leveraging their online skills to connect with their audience. A storefront business can still bring many benefits to a company’s overall performance. But you would be crazy to assume that a business address with your logo over the door can cover the cracks in a floundering online presence.

Entrepreneur using mobile device for business purposes

Also, how to run a modern company is making tech trend news. What does that mean? It means that how you run your company and how customers interact with your brand is more digitised than ever before.

You may find that you need funding to expand your brand and bring your working practices up to cutting edge standards.…

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An In-Depth Look at Backlinks and Their Uses

The word backlink is one of the commonly most terms in the world of search engine optimization (SEO), and it’s simple to understand. A backlink is just a link to another site using some kind of anchor text. According to Forbes, these links are crucial for staying relevant and adapting.

Website codes

So what is the big deal with backlinks and why are they so important?

What is a backlink?

As stated above, these are just links from one website to another, and they serve as a ranking signal for search engines like Google. When one website links to another, search engines take note of those links and believe the content is noteworthy.

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