POST CATEGORY : Information Technology

How Can Technologies Prepare the World for the Next Health Crisis?

The current health crisis took the world by surprise. Less than two years ago, it was hard to imagine that some virus can spread all over the globe, changing the lives of millions of people. The level of disaster preparedness had been shallow, and, naturally, a public health system collapsed. But, today, the lesson is learned, so it’s time to improve our ability to deal with similar situations.

Doctor with a sthetoscope

photo credit: Unsplash

Since technologies have played a fundamental role in the battle against COVID-19, healthcare software development companies should become crucial participants in most preparation initiatives.

Exoft has successfully completed a number of health-tech projects.…

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Top 10 Email Marketing Trends for 2021

2021 is when the world slowly recovers from the damage done by COVID-19. Businesses that have been affected by the lockdowns and changed scenarios need to refocus on marketing. With more people working from home, digital forms of marketing are more likely to succeed. One of the trusted ways of online marketing, namely email marketing is likely to be used more often.

Email marketing trends

There would be more than 4 billion email users by the end of this year. Reaching out to them through email is a great way for marketers to try to boost business.

The article tells you the trends in email marketing that we are likely to see this year.…

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Why Companies Ditch QuickBooks for Cloud Financial Services?

QuickBooks is one of the most popular software products and has been used by thousands of businesses to automate their accounting operations. There used to be a time when companies refused to look beyond QuickBooks. This has changed now. Companies are now looking at cloud financial services as an option and are ready to ditch QuickBooks.

Businesswoman using cloud financial service

Why is it that companies are willing to ditch an accounting tool that was used to be their prime choice? What do cloud financial services offer as an alternative to QuickBooks? The article looks at the answers to these questions.

Companies grow out of QuickBooks

QuickBooks is a product meant for small and medium businesses.…

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3 Cybersecurity Threats to Look Out for in 2021

Cybersecurity threats have been around since the internet was first launched but they’re far more sophisticated than they once were. Small businesses represent a lucrative opportunity for hackers, as their systems are usually relatively easy to gain access to.

Trending cyberattacks in 2021

If you want to protect your company and your customers, take a look at the three cybersecurity threats you need to look out for in 2021:

1. DDoS Attacks

A distributed denial of service (DDoS) attack disrupts the flow of traffic to your website. In fact, it drastically increases the volume of traffic being directed towards your site, so much so that the server gets overloaded.…

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What are The Benefits of Using a CRM for Your Business?

CRM (or customer relationship management) tools are a mainstay of modern business practice – an essential component for keeping customers happy. Yet, there are still many companies out there that are not using them. And this is a problem. Those that aren’t engaging with CRM software are missing a simple and affordable trick to improve their customers’ experience and grow their brand.

CRM

The benefits of CRMs are quite extraordinary. Data suggest that using CRM boosts sales by more than 29 per cent and can increase productivity by more than 34 per cent. Furthermore, companies that invest in them get back more than $8.71 for every dollar they spend.…

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The Future of Cobots in Business

With massive technological advancements always coming thick and fast, we can expect more incredible things every day. When we think about the future of technology, we often think about robots. Whilst we might not have flying cars yet, there’s definitely a future for robots within business.

Cobot

photo credit: YouTube

With the long term worry that the advancement of robots will mean a loss of jobs for human beings, many companies are developing collaborative robots (or “cobots”) designed to work alongside and in close proximity with humans to make our lives easier and help free up the workforce for jobs only humans can do.…

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5 Must-have Features for B2B Websites

Every B2B business needs a website, as it is an essential part of doing business online in this digital age. While there are so many features you can add to your website, adding a lot of features not only confuses your visitors, but also makes your website heavier and slower. This is why it is so important to choose only the features that would benefit your business the most.

Browsing B2B website

Below, we look at the key features a B2B business must have to provide users and visitors with the best experience possible.

Bulk Ordering

B2B customers place larger orders than individual customers.…

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Mass Email Marketing: 7 Tips To Do It Right

Bulk email or mass email marketing is the practice of sending huge volumes of email to subscribers with a single purpose. This is to reach out to many customers and increase the return-on-investment (ROI) of an email marketer through increased sales or engagement.

Mass email marketing

But an email marketer can’t just send bulk emails from the get-go. There are rules to follow before doing so, and the first step is IP warming. Find out its importance, how to do it, and the other strategies to follow for a successful mass email marketing.

1. Make sure you do IP warming

You need to build a reputation first.…

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How Can Your Business Improve Digital Marketing?

Many businesses now rely on their presence online to boost their growth, such as generating new customers and sales. Modern technology has allowed small businesses more freedom in successfully marketing their products. Nowadays, for a company to thrive, an online presence is crucial. Most businesses have a website and social media, so how can you make yours stand out?

Digital marketing for business growth

Digital marketing is a great and cheap way to get your business noticed by potential customers. There are many types of digital marketing techniques from SEO to social media marketing, and it’s important to do your research to target your desired audience.…

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