6 Tips for Using Video as Part of Your Content Marketing

Video should be an essential part of content marketing for any business that wants to enhance its reputation, and grow its customer base, online. It’s the best way of communicating with potential customers directly and showing them how the business relates to their lives.

Creating video marketing content

You can choose to create your own marketing videos, or hire a professional to do the work for you. Whichever option you choose, you need to think carefully about how you can best get results from the content you produce. For instance, you may want to use video conversion so that you can include historical content and, tell a story up to the present day.…

Continue reading

Why Every Office Needs a Vending Machine

Vending machines are more than just an opportunity for a quick snack or a break from your daily job. They’re an investment in your company and its overall environment.

Woman buying from healthy vending machine

Whether it’s to encourage your staff to stay on-site, save money on meeting snacks, or provide a place for conversation away from the cubicles, vending machines can positively impact the overall atmosphere of an office for the better. Your employees will thank you for getting one and soon enough, you’ll be thanking yourself. Here are a few reasons why every office needs a vending machine.

Employee satisfaction

Want a happy company environment?…

Continue reading

Can a Non-Citizen Start a Business in Canada?

It stands to reason that recent immigrants in Canada hope to take advantage of the country’s prosperous opportunities. However, many are unsure if they can legally open a business in Canada without first becoming a citizen. And applying for Canadian citizenship is often a costly and time-consuming process, despite the many benefits one may reap once their application is approved.

Office buildings in Canada

If you’re currently awaiting your approval or you’re not ready to move forward with your application quite yet, you will probably be pleased to learn that you are completely capable of starting your own business in Canada without being a citizen.…

Continue reading

8 Best Places to Buy a Business in Florida

Looking to buy a business for sale in Florida is quite an informed move. If you come across someone specifically looking for a business owner selling his venture in the state, he must have done a comprehensive business analysis of the economic environment. Florida is a very fertile location for any given business.

Aerial of Doral Florida

The market is enormous, as you can imagine how much more of a population it attracts, both in terms of the local population and in terms of tourism. While looking for a business for sale in Miami Florida might be your go-to move, there are many other cities in Florida that you can take a look at to buy a business.…

Continue reading

Green Focus: 4 Tips to Make Your Business Eco-Friendly

Corporate social responsibility is a big deal, and not just for the large multinationals. For SMEs and startups, an eco-friendly focus brings financial benefits, and garners a positive reputation in the marketplace. Consumers are increasingly conscious of a supplier’s green credentials, and will be more likely to choose a company that has policies of protecting natural resources. Going green also creates ensures long term jobs for employees, while preventing unnecessary environmental damage.

Go Green

Image Credit: AIO-CIO/Flickr

Here are some ways to give your business a green focus in a way that will leave your customers with no doubt that you are serious about championing sustainability.…

Continue reading

Small Business Spotlight: Texas (Infographic)

Small businesses dominate the landscape in Texas. Though most things are larger here, this isn’t true for entrepreneurs. Over 99 percent of businesses in the state are classified as small businesses. This includes over 2.2 million nonemployers and more than 791,000 small businesses hiring between 1 and 499 employees.

Texas lone star print

The state of small business in Texas is extremely favorable for entrepreneurs, particularly women. Over 28 percent of small businesses are owned by women in the state, and 19 percent are owned equally by men and women. This gives Texas the second-highest number of women-owned businesses in the country.

If you’re ready to start a business in Texas, there are several key things to consider.…

Continue reading

Everything You Need to Know About an Architecture Intern and Future Architectural Roles

Internship is one of the most effective ways – not only for receiving a degree, but also for getting ready for a successful career.  In some industries like architecture, internship programs are highly competitive – which became one of the reasons for us to prepare this article.

Read on to learn more about architectural internship.

Architecture interns discussing

Who is an architectural intern?

An architectural intern is a trained person who has the necessary skills, knowledge, and expertise to help in an architectural office before they have received their degree. They have not yet undertaken the required examination.

The internship is a necessary course undertaking that requires an individual to experience industrial training, which is entirely different from the theoretical training.…

Continue reading

Building a Career as Photographer: 5 Tips to Make Your Photography Stand Out

With photography being a great love for many people, it can be difficult to make it a successful career, let alone business. These days, practically anyone can take out their smartphone and take a quick shot of the sunrise.

Photography as a career or business

For those who want to make photography their main source of income, there are a few tricks you should learn to make your photography stand out against your competitors. This article will list a few of them.

1. Look For Connection

Before you send your photo to the next photo contest for inspection, you should first determine if there’s a story in your photo.…

Continue reading

New CBI Index Reveals a Bright Future in The Cyber Age, with Increased Security and Cryptocurrency Considerations

The 2018 CBI Index – a special report published by the Financial Times’ Professional Wealth Management magazine – have revealed that some countries offering second citizenship programmes are preparing for the cyber age by considering investment via cryptocurrency, and that a majority of these countries are utilising technology to improve their due diligence measures.

Second citizenship programme by cryptocurrency investment

Cryptocurrency & CBI

2017 and 2018 saw the rise of cryptocurrency – virtual currencies that enable financial transactions between persons without the need for banks, or other centralised financial intermediaries. Crucially, cryptocurrencies allow secure transactions through advanced cryptography recorded on a blockchain ledger.

As with many new technologies, there has been hesitation in the industry as to whether to allow investment via cryptocurrency.…

Continue reading

Top 5 Items You Can Refurbish and Save Money On

Nothing in this world is built to last forever. One thing we have to remember is that the things we buy have life cycles—meaning, that they will only be fashionable or functional for a set period of time. And in the time that elapses, businesses push new products, new technologies, and faster purchasing to their consumers.

Refurbish furniture

It’s easy to fall into a trap of quickly discarding an item when it’s broken or out of shape, and getting a shiny new replacement.

This toss-and-replace kind of mentality proves costly to both our budget and the environment. Impulse-buying and panic-buying drive several industries to consume and manufacture continuously, and this adds to the waste being accumulated in factories and landfills.…

Continue reading