Marketing campaigns of the past haven’t exactly been lean. In fact, old strategies focused on saturation over everything else—get the word out to as many people as possible and hope that some of them have their wallets handy.
Lean thinking changes the emphasis to quality over quantity. It’s not about reducing anything except wasted effort. In this article, we take a look at a strategy that focuses on processes that holistically increase conversion rates by focusing on customer satisfaction, employee well-being, and constant improvement. Read on to learn more about the impact lean thinking can have on your marketing efforts.
