As a small business owner, your customers are your life source. Earning their highly guarded trust depends on your ability to capture and maintain these relationships.

But if you only go after potential buyers, you’re assuming that your prospects live in isolation. In reality, they’re part of an influential web of relationships and often learn about your company well before your initial interaction with them. To win their trust, you have to go to the source.

When current customers and other connections trust your brand and find value in your product, they become vocal supporters. By tapping into a few influential networks, you can prep others to become brand advocates and start selling long before a customer comes knocking.…