The times where companies monopolized the discourse around their products and services already gave way to a new era.

Thanks to social media and user-generated content, we’re living in a time where what customers say about your company or products is more important than what you say about yourself. Which is precisely what makes testimonial videos so great.

Don’t get me wrong, there will always be a place in marketing for pieces like animated explainer videos and traditional ads. That said, testimonials leverage people’s love for video content by putting your happy customers in the spotlight. Since most potential consumers are more inclined to trust a peer, few things work better as a piece of advertisement for your business than a satisfied client singing your praises!…