If you are using social media marketing as one of your growth strategies, you are doing yourself a world of good. Growing an engaged audience is swell, but what I find that most developing brands value most is growth of happy customers.

Social media today is right at the center of everything. If maximized, it can do a lot more good than attracting Likes and Retweets – but serve as an engine that attracts an audience and sherpas them to buying.

As a marketer or entrepreneur, you have every opportunity to tap into social media potential to execute lucrative strategies that I’ve used to successfully turn followers to customers.…