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Top Tricks to Invigorate Your Facebook Marketing Efforts

Tired of being lectured on how social media marketing is so important in contemporary marketing battlegrounds? Why waste your time and cloud your mind on Facebook marketing tricks that even your neighbor is aware of, when real differentiation can only be enjoyed by leveraging the best guarded Facebook marketing secrets?

Facebook app

Do you know about the smart and power packed tools available for fine tuning all your Facebook marketing efforts? In this guide, we bring out some actionable, result oriented, and easy to use Facebook tips and tricks that will start bringing in results soon. So whether you are a small business looking to grow locally, a medium size business trying to emerge in the region or even go national, or a digital marketing firm looking for social media marketing hacks to help clients grow, these suggestions are meant for you:

Boosted Posts still work – use them

There was a time when every firm ‘boosted’ its Facebook posts with a call to action and hoped for audiences to click their way through.…

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Legal Considerations for Your Family-Owned Business

According to CPApowered.org, as much as 70% of family-owned businesses will not survive a transition to the next generation (SOURCE IN MINUTE ONE OF VIDEO). Considering that small and mid-sized businesses are the backbone of the American economy, that number is quite staggering. If you are planning on getting into business, you already have a lot on your plate. Thinking about the future may not be on your mind but it should be.

Father and son in a family business

Not every business owner has to be a lawyer, but you are expected to have a basic understanding of laws and how they may affect your business.…

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Three Non-Traditional Ways to Launch Your Brand

Trusted aphorism not withstanding, they will not come merely because you built it. If you are going to start a new business, you have to get the word out. You have to find a way to reach the person on the street, let them know that you have a new product or service, and give them a reason to want to try it.

A woman shouting with a megaphone, promoting her brand

Traditional methods of doing this include print advertising such as:

  • Brochures and Guides
  • Newspaper Adverts
  • Business Cards
  • Banners

That may work out just fine for you depending on your target market. If you are trying to exclusively reach the generation of people who still let their fingers do the walking through a printed phone book, the old ways may still be the best ways.…

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What Type of Tech Support is Best for Your Company

If your company uses any type of technology – from laptops and printers, to network routers and phone systems – then you are going to need some type of technical support. It doesn’t matter if your company only employs four people, or if your workforce is several thousand strong.

Tech support officer

However, while the size of your company won’t determine whether or not you’ll need technical support, it can play a role in the type of technical support that you use. However, the type of support that you use is not always the best choice.

Types of Tech Support

There are several tech support options available and they all have their strengths and weaknesses.…

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Awesome Perks You Can Offer Your Employees

You want your employees to love working for you. So, obviously, you’ve set up a comprehensive salary and benefits package. You offer paid time off to take care of sick kids, more than enough vacation time, on-site daycare, the works. Those are all great. It’s good to take care of your team’s large needs. But what about their little needs? It is seeing to the needs they might not have realized they had that will set you apart from other employers.

Office snacks

Here are just a few things that you can do:

Free Food

Instead of simply providing a communal fridge and microwave, why not just provide free food?…

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Common Payroll Tax Pitfalls

If you have employees, then payroll taxes are one of the costs of doing business. Unfortunately, they can also be a potential minefield. The IRS is cracking down on businesses that don’t properly file or report their payroll taxes – and they are paying especially close attention to small businesses, which are the largest source of uncollected taxes. Even if it’s an honest mistake, the IRS could leverage huge penalties, audit your company, and even initiate a criminal investigation if you do your payroll taxes wrong.

Sloppy tax preparation

Below are some of the common payroll tax pitfalls that small businesses face, as well as suggestions on how to avoid them.…

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Could Your Small Business be Acting Faster?

Small business startups know all-too-well the value of minutes and seconds in matters of money. Making a sale or sealing a contract often requires precise timing in getting the gears turning. The hard part is knowing when to start and at which r.p.m. each one should be set. Enterprises large and small spend considerable amounts of time looking over data and coordinating team member efforts before they act on the information learned therein.

Serious business meeting

Information. It’s what’s necessary for successful company actions. The faster you get it, the quicker you can make the decisions that make money. It’s no wonder small business have a reputation for being sleepless beings bent on sharing the experience with the team.…

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How Safe is your Company from Losing Credibility?

Carmakers that need to recall defective vehicles lose credibility. Multinational banks busted for bribing foreign officials lose credibility. And brand name designers busted for running sweatshops in third world countries lose credibility. People thinking of buying that product or using that service prefer to look elsewhere.

Thumb up for being credible

There is nothing more damaging to a company than loss of credibility. It’s more than a loss of face from bad press, it also loss of valuable market share. For large companies, it could mean millions in loss. For small to medium companies, it could mean struggling to stay in business. And for startups, it’s often the kiss of death.…

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Three Levels of Prevention for Safe File Sharing

Although there is no doubt that data sharing is valuable in business, an important way to connect with partners and build up rapport with customers, it’s also a risky business for an organization if not protected. Usually, problems arise due to not understanding the dangers associated with file sharing resulting in intentionally or unintentionally flaunting company regulations.

File sharing

Understanding the Dangers of File Sharing

The popularity of file sharing is easy to understand. We are all hardwired to be social mammals and passing along information, collaborating with others, and connecting with peers internally and business associates, partners and customers externally comes naturally to us.…

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How to Turn 2015 into Your Breakout Year in Business Success

2014 was a good year for your business, but not a great one. It is not that you did anything particularly wrong. You considered the size of your business, and made decisions based on that. If things keep progressing in this manner, you are going to have a perfectly acceptable small business one day.

Climbing the success ladder

There is a good chance that if you stay the course, 2015 will also be just fine. But if you are wondering when you are going to have that breakout year, the answer is, never. At least, it is never as long as you keep thinking like a small fish in a big pond.…

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