Startup owners rarely have large marketing budgets at their disposal.

But marketing your product or service is essential at every stage of growth. That’s why you need to capitalise on your resources wisely, and spend money on marketing techniques and tools that offer high ROI.

Animated explainer videos bring plenty of benefits to startups that are short on money but want to make a mark on the industry by communicating their value in a unique way.

Explainer and how-to videos account for 67% of global YouTube viewership. Users watch 5,000 videos like that every single day.

Here are 5 tips to help you grow your startup with animated explainer videos driving your marketing campaign.…