Content marketing is the rage. It’s so talked about the debated these days that even huge brands like Pepsi and Coca-Cola are devoting resources in terms of both time and money to create customized, interesting and sharable content.

All that being said, there are some pitfalls when it comes to content marketing. Here’s a few to avoid:

Know your target market

A major SEO company based out of San Diego called Covario is running a workshop titled SEO for Hispanic Markets. Here’s the problem, the word Hispanic is increasingly being thought of as both derogatory and generally, should be avoided. You might be wondering why.…