When coaching clients are told that a coach will help them land five to ten new clients a month, there’s often a concern that they will be advised by the coach to invest in ads or build out a webinar. These are some of the most commonly used sales techniques that coaches advise. And while they may be effective at times, they also require a financial investment, which is unnecessary when there is a more effective method of selling available.

At Impact School, I teach my students how to make a high impact offer and to sell it using a technique that I call “permission-based relationship marketing.”…