With the emergence of social media sites that keep you instantly connected, blogging has become increasingly neglected by small business owners. Most business sites have a tab to their blog; however, that tab often brings customers to an outdated page that hosts a handful of articles that are irrelevant to both the customer and the business. The incredible return blogs offer should make them the number one priority of small business owners looking to increase their sales and customer base, though.

These three reasons should provide plenty of incentive to start – or restart – your small business blogging efforts:

Work Your Way Up Search Engine Rankings

Any business owner with an online presence knows the importance of search engine rankings.…