Small to medium businesses often do not have the need to use the most robust and expensive CRM tools. Nevertheless, even if you have just decided to become an entrepreneur, having one can help you keep track of your client relationships, attract new leads, boost sales and help with business process automation.

Of importance is for you to identify your business needs before going out in search of a CRM tool and choose one that can meet such. Here are some important features to consider when choosing a CRM that is best tailored to your needs.

1. Ease of use

It is important that everyone in your team learns how to use the system efficiently.…