AUTHOR ARCHIVES :

How to Get Quick Publicity for your Small Business on Social Media

Small business work on small budgets. They don’t enjoy outside support that large businesses take for granted, be it investor funding, experts opinions, substantial marketing budgets, among many others.

Marketing profession trends in Canada

They have to cut their coat according to the cloth. Simply put, they have to work within their means. So, most of the time, they tend to ignore social media thinking that customers know where to find them. So, why invest time on social media?

But the fact is: Social media is no more an option for businesses these days. Be it big or small businesses, you need to have your presence on social media.…

Continue reading →

5 Skills Social Media Managers Should Nurture Without Much Ado

It goes without saying, the social media industry is growing in leaps and bounds and so are social media jobs. Not surprisingly, Linkedin is swarming with 18,000+ social media gurus. But then, tell me one thing, how many of these are *real* social media gurus?

Social media manager on the job

Don’t get me wrong. In principle, there are people who are holding relevant social media job profiles. But, the explosion in social media marketing space has led to so many made-up social media job titles as well. In a way, it was expected. But then, remember, simply tweeting your everyday office activities or Instagramming your office tours won’t suffice if you are looking for a role of social media manager.…

Continue reading →