There’s a small section of your LinkedIn profile that follows you everywhere you go on the platform.

Along with your photo, it’s the instant calling card people use to size up who you are and what (if any) interest they should have in your profile, profession and content.

Get this piece of your profile right, and it lays the foundation for short-term and long-term lead generation and sales.

Get it wrong, and you might as well not even use LinkedIn … it’s that important.

It’s your professional headline, which appears right below your name at the top of your LinkedIn profile.…