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5 Tips for Winning Facebook Ads

When it comes to online advertising, few platforms offer as much value to advertisers as Facebook. For starters, it offers incredible reach. Hundreds of millions of users visit the platform every single day, which gives businesses like yours the opportunity to reach most (if not all) of your target market.

Facebook app

Secondly, Facebook has the best targeting features of any platform (and it’s not even close). You can target people down to zip code, hobbies, and past spending habits. And as long as you know who your target market is, you can reach them.

Finally, Facebook advertising is cost-effective. You only pay when someone actually clicks on your ad.…

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4 Tips for Designing and Executing Better Packaging for Your Products

It’s easy to overlook the packaging of physical products, but it’s arguably one of the most important driving factors in the customer experience. The more you pay attention to the details, the better your results will be.

Package design concept

photo credit: Andy Mangold / Flickr

Why Product Packaging Matters

In a competitive marketplace, it’s easy to assume that customers are all being thorough and diplomatic in their decision-making processes. We imagine them filtering through options, objectively comparing and contrasting, and then reaching a final decision after discussing the choice with close family and friends.

But do you want to know the truth?

Most customers are making subjective decisions based on surface-level factors.…

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Why Business Meeting Audio Matters More Than You Think

Many businesses are starting to run meetings remotely through applications like Skype and Zoom. A handful of larger corporations prefer hosting meetings with high-level audio-video equipment professionally installed in a conference room.

Virtual business meeting at home

Both methods are suitable for hosting meetings – as long as the audio quality is good. When audio quality is bad, even the most expensive video conferencing equipment is worthless.

There are a handful of technical issues you need to manage when hosting virtual meetings, but here’s why audio should be your top priority.

1. Getting high-quality professional audio isn’t complicated

If you haven’t improved the audio quality of your virtual meetings because you think it’s too complicated, think again.…

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4 Reasons to Prioritize Philanthropy in Your Business

Corporations routinely use philanthropy to build a strong brand and reputation. Some philanthropic donations are in the form of time, but most are monetary donations. For example, billionaires like Bill Gates, Michael Dell, and Warren Buffet regularly donate to nonprofit organizations and charities, including their own foundations. Between 2014 and 2018, Buffet donated $14.7 billion and the Gates donated $9.9 billion.

Philanthropy

What do billionaires gain from donating excessively high amounts of money? Their donations and involvement with meaningful causes establishes a positive reputation that creates consumer trust and tends to outweigh negative press.

Have you been curious about how philanthropy can support your business?…

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6 Tips to Get Restaurant Staff to Embrace New Software

Delivery and online orders need to be separated so they are delivered to the right personnel. However, you should be able to manage both systems on one platform. Software for cloud kitchens makes that possible with a platform that integrates all of your third-party software systems.

Restaurant manager using app

Software is the foundation for every successful restaurant operation. However, it can be difficult to get staff on board with a new system. People naturally resist change, especially when they’re used to doing things a certain way. You could have the best software in the world and there will always be people who will resist making the switch.…

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Digital Marketing Tips For Your Small Business

Marketing is the fun part in business. Take a moment to see it like this; you get the opportunity to tell the world about your passion and what your business has to offer.

Digital marketing

Sure, there’s more to it than that, but business marketing doesn’t have to be a dreaded topic of conversation. If you really want to reach the widest audience possible, you’ll work to fine tune your digital marketing tactics.

Take a moment to read through a brief compilation of a few digital marketing tips for your small business, and get to work today.

Build a strong social media presence

A strong social media presence can take your business far in digital visibility.…

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Why Visual Content Is So Important for Your Content Marketing Strategy

For more than a decade, content marketing has been one of the most popular online marketing strategies. It’s useful for its accessibility, its high return on investment (ROI), and its penchant for long-term development.

Creating visual content

These days, content marketers are increasingly turning their attention to visual content, including photos, videos, and infographics. But what is it that makes visual content so powerful? And how can you harness the power of visual content marketing for your strategy?

What Is Visual Content?

What exactly is visual content? Visual content is any content that can be accessed and absorbed through a visual component. Rather than reading words on a screen or listening to audio, a consumer can simply look at a photo, illustration, or video.…

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How to Sell a Business Effectively

Most entrepreneurs get into the game because they love the idea of running their own business. They like to be in charge. They love their team members. They even love the industry they’re in. But sooner or later, you’ll need to put together an exit strategy—and that often means selling your business.

Sell a business

If your business is thriving, you shouldn’t have a problem attracting a potential buyer. But the process of selling a business is complicated, and if you want to get the highest price and experience the smoothest transition, you’ll need to prepare for it proactively.

Get Your Marketing Strategy Together

First, you’ll need to think about marketing your business for sale.…

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5 Personal Finance Tips for Doctors

When you have a healthy six- or seven-figure income, it’s easy to feel like you have all of your money challenges figured out. But in many ways, more money means more problems. And if you don’t get the basics right, you will fail. Yes, even as a doctor.

Growing personal finance

Here are some simple yet powerful personal finance tips curated with you in mind:

1. Build an Emergency Fund

The very first step to financial stability is to establish an emergency fund. This emergency fund should include enough cash to survive without an income for roughly six months. In other words, if your monthly expenses are $10,000, you need at least $60,000 set aside in a cash savings account that’s separate from your spending account.…

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3 Actions That Make CEOs Better Leaders

CEOs have a reputation for being decision-makers, yet ultimately, CEOs are leaders. Even so, decisions and leadership are intertwined. Being a strong leader requires making decisions that create transformation within an organization. Whether it’s transforming company culture, improving policies, or strengthening client relationships, CEOs are the leaders that put everything into motion.

Successful CEO leading a meeting

If you’re a CEO who wants to make an impact on your company, here’s a list of 3 actions that will make you a stronger leader.

1. Hire dedicated IT support

To understand the impact of your decisions, put yourself in the shoes of your employees.

Imagine you’re an employee trying to make a copy of an important document that must be mailed to a client that day.…

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