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3 Biggest Online Threats to Businesses and How to Avoid Them

With so much business being conducted online, making sure all your information is secure should be one of your company’s top priorities. And although no business anticipates that it will be them who’s hit by a data breach or hack, it can be detrimental to your business if and when it happens. To combat against this, it’s important for businesses to know just where their vulnerabilities lie and how to keep those vulnerabilities from being exposed.

Data security breach

To help with that, here are three of the biggest online threats to business and what you can do to minimize them.

Customer Information Breaches

If you do business online with customers, you have to protect their data against breaches at all costs.…

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3 Small Business Ideas Available In The Beauty Industry

Starting a small business can often begin as just a side job for additional income. Many people are looking for some cash on the side and have something they enjoy doing. Jobs in the beauty industry come naturally to many women and are exceedingly enjoyable. With nearly $8 billion being spent each year in the nail industry, it is clear that women enjoy the pampering and gossip that takes place in their favorite salons.

Make up artist

Fortunately, getting started as a small business owner in the cosmetology industry is fairly simple. Included here are a few of the best small business opportunities available in the beauty industry.…

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3 Ways to Easily Stay In Contact with your Customers

With so many different businesses vying for the attention of our globe of consumers, it can be hard to know what you can do as a business to ensure that you’re on the forefront of people’s minds when they are in need of the type of product or service you happen to provide. One way you can help yourself become a household name associated with your industry is to constantly be reaching out and communicating with your current and potential customers.

Direct mail for staying in contact with clients

To learn the best ways to do just that, here are three ideas for staying in contact with your customers.…

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3 Ways Technology Can Improve your Online Customer Service

Customer service plays a huge role in the satisfaction and return of your customers. However, many online companies have forgotten that having good customer service for an online business is just as important as for a brick and mortar business—maybe even more so. And because many other companies understand this, there are a plenty of different technologies available to help you improve your customer services as well as your overall relationship with your customers or clients.

Caring customer service

To show you how, here are three types of technologies you can use to improve your customer service with online visitors.

Finding Weaknesses with Analytics

Before you can know how to improve, you first need to know where you should be improving.…

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3 Benefits the Most Talented Employees Look For in an Employer

For many small business owners, there’s a difficult balance to strike between being fiscally responsible and giving employees incentive to stay with your company. While some business owners feel that taking a very minimalistic approach will give them the most financial reward, this point of view may prove to be very short-sighted. If you have grand ideas for your small business and plan to expand in the future, you’re going to want to acquire the talent to get you there—and that talent typically won’t work for nothing.

Employer and her employees

Hard working, valuable employees understand their worth to a company and want to be compensated accordingly.…

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5 IT Solutions for Common Small Business Issues

It used to be that small and large businesses were separated by a lot more than just size, but technology has leveled the playing field. As small businesses seek to increase their tech budgets, they’ll find several innovative solutions to some common business problems.

Business people using IT solutions

1. Problem: Secure Storage

Small businesses are at higher risk for security issues than many believe. A majority of small businesses operate under the assumption that they’re not at risk because of their size. However, small businesses are at greater risk for storage breaches than they realize, and it’s essential that they become informed.

Solution: Adopt Cloud Storage Solutions

Cloud storage is a great, affordable option for small businesses.…

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The Top 3 Small Business Problems That Are Keeping You From Growing

In today’s economy, it can be hard for a small business to succeed. From bigger competitors to an ever-changing consumer space, getting your small business to effectively grow can be a real challenge. However, there could be things you’re doing as a small business owner that’s making it even harder for you to find the success your company needs.

Business growth

To help get you on a more upward trajectory, here are three of the top reasons small businesses aren’t growing and how to fight against them.

1. Lack of Liquid Funds

One of the biggest reasons small business can’t grow at the rate they’d like is a lack of funds.…

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How to Market your Business and Score the Best Employees

Hiring quality employees is one of the most important parts of running a successful business. You have to have workers you can rely on to get the job done so you can spend your time doing work on the company rather than for the company. However, it can be difficult to know how and where you can find the best employees to work for you.

We are hiring!

To help busy business owners who need outstanding employees but don’t have months to go through the hiring process, here are three tips for how to market your business to get the best employees quickly.

Have Your Website on Ready Alert

When you have an available position within your company, you’ll likely only get resumes and applications from people who are currently on the job hunt.…

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5 Kinds of Insurance Every Business Needs

You already have at least one kind of insurance. You probably have auto insurance to protect your car and cover your liability if you get into an accident.

You might have home insurance to protect your real estate. You might even have life or other types of insurance to protect yourself financially. All forms of insurance share something in common: They protect your investment and ensure you aren’t ruined in the event of an unexpected twist of fortune.

Business insurance protection

Protect Your Business

It’s not hard to anticipate an “unexpected turn” like a house fire or an auto accident, but for some reason, many entrepreneurs fail to plan for the bad things that can happen in business, as well.…

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3 Tips for Updating Your Marketing Plan for the Coming Year

If you’re looking to grow your business into new areas and demographics this year, or even if you’re just wanting to get a greater slice of your market share—and who isn’t?—then you’re going to want to take a hard look at your marketing efforts. The time and energy you put into marketing, whether it’s traditional marketing or online marketing, is going to be what gets you cresting over the hill into new markets.

Creating marketing plan that works

So to help you make that trek a little easier on yourself, here are three tips for recalculating your marketing plan for the coming year.

Recap How Last Year’s Marketing Went

You can’t very well know where you need to go unless you know where you’ve been.…

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