Disruption has always existed in the business world. However, with the advent of technology, disruptions seem to be happening at lightning speed. This makes it difficult for companies to remain competitive, especially if their leaders haven’t prioritized a culture of innovation.

Innovation is essential when it comes to overcoming disruption and remaining indispensable in an ever-changing global ecosystem. Organizations that fail to grow, adapt, and thrive ultimately fail to innovate, as discussed in a Harvard Business School article.

On the other hand, businesses that make innovation a necessity can apply out-of-the-box thinking to even the stickiest of situations. For example, many traditional brick-and-mortar retailers with innovative cultures took advantage of Amazon marketing services to open up new e-commerce revenue streams.…