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Google Panda 4.1 Leaks Provide More Complete Picture of Corporate SEO

2014 was another year full of computer hacks and data leaks, with more and more confidential information becoming available from every corner of the internet. At a time when giants such as Sony or the United States government are able to be targeted, the internet’s own Google is no exception.

Google Panda

In addition to “Project Goliath”, Google has made the news over the course of 2014 because of other data leaks and reinterpretations of patent filings from their own organisation: The key factors which affect your business websites’ search rank have been revealed iteratively throughout a series of small leaks.

A Matter of Ethics

While some say that learning from leaked information may not be the most ethical -others will argue that Google’s role of self-proclaimed “internet hall monitor” warrants it.…

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4 Tips to Be a Great CEO

If you are the Chief Executive Officer (CEO) of your company, no matter how good you are at your job, you could always be doing things a little bit better. Being a CEO is a job that has a great deal of pressure. After all, you are responsible for making the big decisions that will determine the success or failure of your company. This will also impact the lives of all your employees.

Great CEO

There are many things that make a person a great CEO. But it is rare to find a person with all of these qualities. Nevertheless, greatness is worth pursuing, and it should be the endeavor of every CEO.…

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Why your Business Could Benefit from Call Forwarding

When it comes to business, large and small, one main focus should always be on the client and the solid delivery of services for those clients. This however makes them stick to one specific area for long periods of time meaning they cannot progress in terms of size or profit. In order to make yourself freer to be able to deal with other important things, you should consider hiring a virtual receptionist to help you with your call logs.

Call forwarding

Benefits of having virtual receptionists

If you are wondering why your business could benefit from call forwarding, there are numerous ways, some of which we will list below:

Firstly, you will have a well-trained qualified receptionist at your disposal- this will help your business as they are always composed and know exactly how to talk with the clients who call.…

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Three Workplace Safety Essentials

As an employer, you have a duty to keep your employees safe while they’re working for you. Much of this is about having common sense as everyone goes about their daily business, but there are a few things that you need to have present in just about any workplace to ensure that it’s safe.

Safety first

Here are three of the things you should check off the list the next time you review your safety credentials; many are legal obligations so it’s essential that you’ve got them.

Fire Extinguisher

In most places of work it is a requirement that you have the necessary fire-fighting equipment present and working at all times; after all, you never know when a fire might break out.…

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5 Good Reasons for Selling your Structured Payment

Many people looking to sell their settlements do it for a variety of reasons. The decisions are often dependent on the situation of life at that point in time. However, as you make a decision to sell it is important to make sure that the money is spent on something that will add value to you and your family. Therefore, the 5 good reasons for selling your structured settlement are as follows:

Selling structured settlements

  1. Buying a home or trying to avoid a foreclosure
  2. Engaging in a major home repair like buying a new roof
  3. Opening a well-researched new business or adding more funds to an already flourishing business
  4. Going back to college or paying for your child’s education
  5. Paying an expensive medical bill.
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Disruptive Marketing Trends Every CEO and CMO Should Follow

Running your own small business is no easy task. Not only do you need to know how a business works, but how to market and brand your business successfully. Computers were first intended for business use mainly to store data, and other information processing needs. This marked the start of the digital age. With the growing number of people using personal computers, business realized that there is a new emerging market.

Social media apps

After two decades since then it has become a must for every business to expand their marketing efforts online. In fact some business solely relies on online market. Many big companies would make major investments on online marketing campaigns to launch a product and promote their brand.…

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Tips for Selling Retail Items Online

The world of retail is so different from what is used to be. Today, many shoppers are online – if you don’t tap into the online market, you could be missing out on a huge number of customers.

online shopping

If you are in the middle of a search for tips for selling online, here are four of many that will help you in getting started:

1. If you are selling handmade items, consider setting up an Etsy shop, even if you also have your own website

When you’re first starting out, sales are hard to come by. Buyers tend to trust Etsy sellers more than brands they randomly come across online.…

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Celebrating the 44th Anniversary of Email

This year, email celebrates its 44th anniversary. Since its creation in 1971, email has gone from being a niche method of communication to something that most Americans use on a daily basis. In honor of email’s 44th year, let’s look back at what the first 44 years have included.

Email history

Email made its official debut in 1971, when computer engineer Ray Tomlinson sent the first electronic mail message, and it was first used by a head of state in 1976 when Queen Elizabeth II sent her first electronic mail message. Two years later, the first electronically delivered advertisement was sent, over a network of government and university computers.…

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Commercial Finance Brokers: Understanding Risk Management

Trade finance brokers are laden with a huge amount of responsibility when it comes to choosing the correct avenue of financing for their customers. Every morsel of advice given to customers could either lead to a road of success or come back to bite you. So the importance of risk management is pretty substantial in any case.

Risk management tips

If you are the CEO of a commercial finance company, not only does the ability to identify risks help you protect your customer’s assets, but it will also protect your business from ugly legal upshots. Trade finance risk management is all about covering your team, as well as giving your customer the best possible chance to survive or grow within their industry / market.…

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Tips for Hiring Freelancers for your Small Business

Freelancers are a growing and essential part of the American workforce, with 53 million independent professionals currently living in the United States, up from 10.3 million a decade ago. By 2020, forecasters predict there’ll be more freelancers in the United States than full-time employees. More employers like you will add freelancers to their payrolls as these numbers grow. Consider these tips when you’re inviting freelancers to join your firm.

Don’t Try to Micromanage Them

Freelancer

The autonomy freelancers enjoy is also one of the biggest advantages of hiring them. Freelancers love setting their own hours and working in their own surroundings.…

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