AUTHOR ARCHIVES :

Tips to Ensure you are Getting the Most Out of your Employees

Most successful companies recognize two basic facts. Firstly, employees are the company’s most valuable resource, and secondly, for the company to be efficient, it needs to get the most out of all its employees. By and large, even the most successful companies struggle with achieving a balance. Lean one way and you have high turnover; lean the other way and you start down the road to inefficiency. The highly successful companies, though, have taken this balance to a whole new level by focusing on employee wellbeing.

Employee wellness

Case studies done on highly successful companies such as Apple, Berkshire Hathaway, and Google point to certain similarities.…

Continue reading →

The Many Benefits of Mobile Trading Platforms

For most forex traders, investing is something of a sideline. Many have existing businesses to deliver an income, and a multitude of commitments aside from those connected to their trades.

Mobile trading platforms

As a result, the advent of mobile trading – easy, straightforward, and perfect for investing on the go – has proved something of a revelation. It has opened the markets up to a whole new breed of investors, from entrepreneurs to housewives to overworked CEOs.

If you’re considering entering the world of forex yourself, here are three reasons why a mobile trading platform might prove the perfect choice for you.…

Continue reading →

Buying Options: Try Before You Buy

Running a small business involves more than just selling products or services at a profit – effective investment in new equipment can make a significant difference to your monthly bottom line. With that in mind, it’s usually a great idea to consider various options before you buy to make sure you’re getting the best possible value, and that the equipment you’re considering is right for you.

Leased laptop for work

So here’s a guide to the options for testing and purchasing new equipment in order to see if it’s right for your business.

Try Before You Buy

When considering investing in any new equipment for your business, it’s a great idea to first see if the equipment you’re looking into is available for either hire or hire purchase.…

Continue reading →

5 Benefits of Cloud-Based VoIP (Infographic)

Although many companies have already begun to use the cloud for their everyday business needs, this tool’s capabilities expand far beyond the day-to-day operational processes. By integrating cloud-based VoIP into your firm, IT professionals can spend more time tending to core business technologies instead of having to troubleshoot and maintain phone systems.

Businessman using cloud-based VoIP

Additionally, VoIP phone systems update themselves without hassle, and therefore do not require the attention of on-site employees. This also translates into an integrated emergency plan that companies do not need to worry about.

In addition to easing employees’ workloads in the office, cloud-based systems can break through geographical boundaries by allowing your company’s workforce to access important information wherever they are.…

Continue reading →

Choosing a Marketing Plan That’s Right for Your Business

Marketing is the life blood of any company. Without it, you won’t bring in any new customers, and your business will struggle to grow. This is why it is so essential that you choose a marketing plan that is right for your company. And before you can implement this plan, you need to create the one that actually works.

Marketing plan

It is important to properly plan out your marketing strategy, maybe by even following a strategic planning template, to ensure that you implement not only the correct strategy, but you do it in the right way. If you are not sure how to pick the best marketing plan, or how to implement it, below are some things that you should think about while doing your research and planning.…

Continue reading →

5 Reasons Why Pop-up Shops May Be The Future of Retail

Pop up shops stormed on to our high streets a few years ago. What some people thought would be a flash in the pan, a temporary answer to the temporary glitch in the economy, have stayed. Even as the economy looks to improve, the pop up shops has not quite seen its day just yet.

Pop-up shop

And no surprise when you consider the top 5 reasons why brands – established and start-ups – gain when they create a pop up shop experience for their customers. With branding and marketing material available at competitive prices from printers such as Colour Graphics, any sized business can successful revitalise sales and garner interest in their products with a pop up store.…

Continue reading →

Things Small Business Can Do to Jumpstart Their SEO Campaign

As a small business competing in a crowded market, getting that extra marketing edge could mean a lot. The internet is your friend when it comes to marketing your products and services to segmented markets, and with over 60% of traffic coming from search engines, SEO is definitely the internet marketing instrument to use. If you are just getting started with SEO, here are a few things you can do to jumpstart your campaign.

Small business SEO

The Contents That Work

A lot of SEO experts will advise you to produce more contents for your site in order to attract more traffic, but this doesn’t have to be the only way to go.…

Continue reading →

Signs of the Times: Symptoms It’s Time to Seek Professional SEO Help

Many businesses like to take a DIY approach to SEO, and you may be one of them. After all, you can read up on plenty of SEO tips online from all the experts, and many SEO tactics are based on tasks you can do yourself. However, sometimes hiring a professional team can be a very good idea. Here are some of the signs that you may need to invest in outside help.

SEO

Your Ranking Is Falling

If your ranking is falling in the search engines, it’s fair to assume that you are doing something wrong. The problem is that you may not be sure what you are doing wrong.…

Continue reading →

Financial Pointers for the Start-Up Business Owner

Working for yourself and running a start-up business can be a dream come true for many, being both rewarding and profitable. However, if taking the risk and setting up on your own is something you’re willing to do, make sure you know which financial pitfalls to avoid. We’ve put together a guide below, covering some of the common money worries new business owner have, plus how to avoid them with our expert pointers.

Startup finance

Just Starting Out? Get advice before you jump ship and set up

If you haven’t set up your own business yet, or at least fully committed financially, get some advice.…

Continue reading →

Creative Ways to Build a B2B Network Online

Networking with other business professionals is one of the fastest ways to grow your business, believe it or not. Not only can you share leads with each other but once you have established a working relationship with your peers, there are a number of other incentives that can be beneficial to the growth of all parties involved. Here are a few creative ways to build a B2B network with the intent of working together to grow your businesses.

Building an online B2B network

Social Media – Social Networking

One of the fastest ways to build a B2B network is to take advantage of social media. There are a number of really powerful social networking sites out there, but perhaps the one designed especially for businesses would be LinkedIn.…

Continue reading →