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Strategies to Stop Worker Negligence and Protect Your Company’s Data

Data breaches have been in the news a lot lately. Not a week goes by when we don’t hear about another devastating breach, and it is often only the big breaches of well known companies like eBay that make the headlines.

Incorrect password funny

It can happen to your organization as well, no matter how small it is – and the results can be devastating. But did you know that the biggest risk to your company’s data often comes from employees?

You may take excellent precautions such as getting ISO 27001 certification, and this will help you to run a more secure organization. But human error often presents the biggest risk.…

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Choosing the Right Forex Broker

Forex or FX market is actually an abbreviation of two words – foreign and exchange. Basically, this is a foreign currency market. The volume of trading in the Forex market sometimes exceeds 6 billion dollars. So, it is no surprise why so many people want to be part of this type of trading.

Forex broker

Forex brokerge 101

One of the first things that you should do in order to start working on Forex is to open an account with the help of a forex broker. That’s why choosing the right forex broker is important. Before we go into details, it is good to explain what does this term actually mean and how can you get involved in the trading process with the help of such broker. …

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5 Small Business Essentials Every New Business Owner should Know

There are a few things that are essential to just about every small business. If you are just starting out your company, or even if you have been in business for a while, it is a good idea to check and make sure that your business has everything that it needs.

Coffee shop owner

Below is a quick list of some essential things that all small businesses should be trying to have. Check it out, and see which ones your business may be missing.

1. Goals

First of all, you need to know where your business is heading. This means not only where you would like it to be in five years, but also in a year, a few months, and next week.…

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3 Key Considerations when Hosting a Rural Event

Back in 2013, it was revealed that the events industry in the UK was worth a staggering £58.4 billion. In addition to this, it contributed in excess of £21.1 billion in taxes and was also recognised as the UK’s 16th biggest employer.

Rural business networking

These numbers have risen further since this time, with the result that the events industry represents huge business nationwide. Not all events are created equal, however, and this can create challenges for firms amid increasingly diverse and high demand for services.

What to keep in Mind when planning a Rural event

Let’s say that you are looking to host a corporate event in a rural location, for example, which may take the form of a military boot camp or orienteering experience.…

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5 Marketing Methods That Get the Best ROI

Marketers are always looking to maximize their return on investment, or ROI. Getting the most out of a marketing campaign depends a lot on the method you employ. Take a closer look at the marketing methods that deliver the best ROI.

Featured Articles Have Wide Reach

ROI

In a 2013 study, 62.2 percent of marketers said featured articles provided their best ROI. These articles are attractive for a number of reasons. As they’re not dependent on being newsworthy, they can have a long life as they’re shared online and picked up by various websites and publications. They also speak of a topic that interests a business’ target audience without seeming overly salesy.…

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How to Prepare your Business for Cloud Migration

Given the wide range of benefits that cloud-based solutions now offer businesses, it’s no surprise that the majority of companies have made the switch. Recent reports indicate that around 84% of businesses in the UK have adopted at least one service while a further 78% use two or more. With the news that support for Windows Server 2013 will be ending this year, there’s really no better time to make the switch. Here’s what to keep in mind.

Cloud migration

Always Use Trusted Sources

There are over 700,000 cloud-based solutions available to you and that number is growing every single day as new applications are being created.…

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Angels vs. Venture Capital: Disposing of the Myths

Many people often confuse or interchange angel investors, venture capitalists, and private equity deals, which are among the major sources of start-up income. While there can be a few similarities in the right light, when you compare them side-by-side, they’re apples and oranges. People often believe that business angels, venture capital and private equity are all one and the same.

Angel investor

A major similarity is that both angel investors and venture capitalists are making their investments into private companies for the return of private equity in those companies. Private equity is simply shares or stakes (sometimes securities) in any company which isn’t registered with the stock market.…

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Customer Acquisition: 3 Ways to Track your Leads

The truth about market nowadays is that you are left alone on this battlefield. If you think that you are competing with businesses providing similar goods or services, you are completely wrong. The real nemesis is informational noise; the rival to knock out.

Making a business deal

The customer acquisition looks exactly like an auction – business has to be ready to pay more to catch intending purchaser’s attention. In other words, your flower shop is competing not only with other flower shops but with restaurants, financial institutions, and insurance companies, as well.

The acquisition cost is usually reaching breakeven, while the real revenue appears with only second, third or even fourth purchase.…

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6 Things you Need to Create an Epic Social Media Presence

Large corporate brands have a wealth of social superstars at their disposal. The vast majority of small businesses do not, often preferring to micro-manage every aspect of their social presence to ensure every post is perfect. Going the self-managed route may seem like the best bet as you build your company’s reputation and reach, but there’s a lot more work that goes into creating an epic social presence than most people think.

Follow me on Twitter

Most small-to-medium sized businesses fail to reap the rewards that social can offer because they don’t regard it as a legitimate marketing option. There’s so much to consider and that’s why understanding what’s going on in the social-sphere is very important.…

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3 Cost Effective Marketing Ideas for Small Local Businesses

If you run a small local business, you know how difficult it can be to compete not only against other local small businesses, but also against the big corporate chains that have overtaken just about every industry and niche out there. This can translate to having to spend a lot of money, time, and effort on marketing yourself to get customers to come to you rather than go to the competition.

Local business ad on a car

Thankfully, though, there are some really cost effective marketing ideas that are effective at getting small local businesses on the map. Continue reading to learn more.

1. Make Online Instructional Videos

Hire a local videography company or go the DIY route and use your own camera and editing equipment in order to create engaging, fun, and informative instructional videos that you can then post online on your website, social media pages, and YouTube page for your audience to enjoy.…

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