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Marketing a New Product: Strategies to Create Brand Awareness

As a new product designer or product-focused entrepreneur, the most important part of your job is, of course, coming up with a great product in the first place. But of course, this alone does not guarantee success and marketing that product should be approached with just as much thought and care as the initial design if you want it to go out into the world and take its rightful place alongside other items that are now household names.

Promoting new product

Once you’ve developed a brilliant product, you need to make the world aware of it and also make them see why they need it.…

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DDoS Attacks Taking Aim at Linux – But is it a Linux Problem, or a Human One?

There’s a certain amount of cackling that happens when one operating system has a vulnerability exposed, is hit with a major security breach or is targeted by attackers while other operating systems go untouched. It isn’t malicious, it’s more a matter of rivalry. Windows vs. Mac OS X vs. Linux is a tale as old as the digital age.

DDoS attack in progress

However, when it comes to the XOR botnet which is composed of infected Linux computers that’s taking aim at up to 20 targets a day with potent DDoS attacks, non-Linux users may need to hit pause on any feelings of superiority. Here’s what you need to know about the XOR botnet, the human error element, and how to keep from contributing to or getting hit with a DDoS attack.…

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Don’t Pay Too Much for International Currency Transfers

As a small business owner who deals in international transactions, your transition into this mode of business was likely a gradual one. Nobody goes from regional to national to international all at once. The slow, intermittent nature of your growth into a truly international market causes a lot of small business entrepreneurs to lose a lot more money on these transactions than is necessary.

International currency transfer

That’s one of the major problems about small business. Without achieving the benefits of economies of scale, it’s easy for a solopreneur or even a manager to perform an international transaction in a way that isn’t as efficient as possible.…

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Three Good Reasons to Involve Probate in a Will

As the CEO of a company, your life and your ability to continue to contribute to the business is vital to the success and health of the company that you run. It is why you probably have key person insurance for yourself and any other important key decision makers, such as your CFO.

Last will and testament

However, there are things that you’re probably not considering, such as your private will, as something that could affect your company. If you never think about how your private will can impact your business, well, you should start thinking about it today.

When writing a private will that also involves the ownership of your business, you need to be careful because it can cause everything that you’ve worked so hard for to grind to a stop or even possibly destroy it.…

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5 Reasons That The FinTech Sector Is Booming (And Won’t Slow Down)

It’s no secret that FinTech is booming. The sector is attracting users and investors by the millions, taking over operations that were once exclusively the domain of banks. UK neighbourhoods, such as Shoreditch, Old Street and King’s Cross, have undergone dramatic overhauls as they have become hubs of the industry. Everyone wants a piece of the pie.

FinTech trends

Banks fear the rise of the FinTech sector, and with good cause. They’re quickly being replaced by the far more attractive options FinTech companies are increasingly able to provide.

But why is it that the FinTech sector is rising so seamlessly? Here are the 5 main reasons:

1.

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How to Use Psychology to Prevent Theft at Work

CEOs – whenever you hear the word “thief” you may think of someone who is outside your company. Unfortunately, there’s a worrying trend that theft is likely to be done by your very own employees.

Office worker is stealing toilet paper from employer

It’s often difficult to understand why your staffs would do that, but some surveys reveal the trend. Here’s one: Data Label, a company that produces data labels like asset tags and security labels, released a study that reveals the current state of theft at work. The survey is on adults aged over 18, asked this very basic but important question: “Have you ever stolen something from your place of work?”…

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5 Little-Noticed but Important Ways Business Owners Can Keep Employees Happy

Running a small business can provide a lot of joy to the one running it, but that doesn’t mean doing so is a cakewalk. The struggles of improving cash flow, growing a client base, planning and waging effective marketing campaigns, and maintaining a happy and healthy workforce takes continual effort, and it can be exhausting. For many small business owners, the punch list is truly never fully punched, which means some aspects of the list must take precedence over others.

Happy employees high-five

Believe it or not, tending to how your employees feel is one of the most vital parts of running a successful business.…

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How Coupons Work for Small Businesses

Whether you are a small business that is just getting started, or you’ve been around the community for a little while, getting people in the door to buy your product or service can be a tricky thing. It’s important to spend money to make money, but when you have tight finances and your product is already costing you a good chunk of your budget, how to you make money?

Using coupons for shopping

You’ve tried to run specials before as well as get coupons out, but your success rates have been low and not many people even knew you were running a special. You not only wasted valuable advertising money, you also wasted time and effort, and the people who did take advantage of your coupons or specials didn’t make up for the cost of putting those specials on.…

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3 Marketing Areas to Think About When you’re Doing a Store Remodel

If you’re thinking about remodeling the storefront of your business, there has likely been some kind of event that has pushed you to making this decision. Whether you need more space, want to make better use of the space you have, have gotten negative customer feedback or anything else, choosing to remodel your business space can be hugely beneficial or a huge setback depending on how well you execute your plan.

Store remodel and redesign

One area that many businesses neglect to think about when beginning a remodel is how to spin this news from a marketing perspective. If your customers are going to be affected by this decision—which they will be—you have to think about how to make this remodel still work for your business, your customers, and your bottom line.…

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Understanding a Direct Mail List

A direct mail list is a great opportunity for a business to get, retain and create new customer. However, there is not a lot of clarity in terms of which lists work best, or how to actually find good lists. Another element of mystery is how you can find out whether or not your mailing list investment has paid off.

Direct e-mail list

Unfortunately, entire books could be, and have been, written on these different subjects so it would be impossible to cover all that ground. For now, therefore, let’s just take a look at the main types of mailing lists. And, for information, you can buy mailing lists here.…

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