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SEO and Cybersecurity Failures

SEOs are often on the prowl through all areas of the internet looking for the best ways to benefit their client or their brand; and as such, SEOs are often more at risk where cybersecurity is concerned than most general users. And unfortunately, some basic cybersecurity failures are so common that it’s not too hard to find full rosters of problem areas, like the Security Fail Kids published by CBTNuggets.

Security fail kids cards

So, what common failures should any SEO be aware of and on guard for?

1. Not Creating Strong Credentials

Do you have a simple password that you use for just about everything?…

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The Benefits of Field Marketing for your Business

Effective marketing is a crucial piece of the puzzle when it comes to sustaining long-term success in business, so it’s essential that your company finds the best possible forms of promotion. If you’re not already taking advantage of field marketing, now could be the time to rethink your strategy and start harnessing the power of these techniques.

Sales promotion band in Japan

Here are just a few of the reasons why.

It can be highly cost-effective

There’s no getting around the fact that money matters when you’re planning your promotional campaigns. One of the great things about field marketing is the fact that, when done right, it can be highly cost-effective.…

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Provide Phone Access for your Customers at Any Time: Here’s Why and How

Customers want to know they can reach a business at any time. They may have questions before they make a purchase; they may have a complaint or concern after a purchase has been made; or, they want to be able to pick up the phone and reach a live operator at a time that is convenient for them.

Customer service representative

One thing for sure, your customers don’t want to be on hold or deal with a recording. If you want your business to have a solid reputation, you need to provide phone access for them at any time.

Outsource Phone Services

You don’t have to hire several people to work at your business to answer the phones.…

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Benefits of Using Smartwatches for Business Men

Smartwatches are growing in popularity nowadays. Different brands of these watches are now offered in the market like Huawei wearables. They look like regular watches, but they have so much to offer as they can be synced with your smartphone and act like its extension.

Businessman wearing smartwatch

This means that even if you forgot your phone, since you’re most likely be wearing your watch, you should still do a lot of things that you would probably do with your smartphone. Many people could benefit from this including business men.

The smartwatch market is dominated by Apple, but there are emerging, competitive alternatives.…

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How to Upsize your Warehouse and Avoid a Painful Relocation

Retail giant Woolworths Limited has said, “Quality and freshness don’t come easy. “ It is why their Perth distribution centre has over 600 people working around the clock to coordinate the logistical supply from the farms to supermarket shelves across the state. It is critical for businesses to have a warehouse solution that will make their supply chain process efficient, scalable and safe.

Warehouse

The way customers receive the end product is dependant on the processes that are used at the distribution centres. As inventory demands grow, warehouse upgrades are needed and more challenges with managing the supply chain process can occur.…

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From Invention to Innovation: Metal Forming and Machining in America

Most people don’t think too much about it. They just take for granted that we have things like buildings, automobiles, and tools. But, there was a time when metal forming, tool, and die manufacturing didn’t exist.

Metalworking

Pre-World War II

The history of metal forming and steel in America starts in the 19th century with the growth of pig iron. Britain went from 1.3 million tons in production in 1840 to 6.7 million tons in 1870. By 1913, there was 10.4 million tons being produced.

The U.S. started at a pitiful 0.32 tons, but by 1913 was producing 31.5 million – more than 3 times Britain.…

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6 Ways to Increase Customer Loyalty

For most businesses, winning new work is a top priority. But at t the same time, it’s important not to neglect one of your firm’s most valuable assets: your list of existing customers.

Customer loyalty

Depending on your industry, most sources say that acquiring new customers is 4-10 times more costly than retaining existing ones. What’s more, a loyal customer tends to be a valuable one, with figures showing that repeat customers spend 67% more than new ones.

Increasing customer loyalty is all about reminding those customers why they came to you in the first place. Loyal customers are more likely to recommend you to others and can also be a source of hints and tips on how to improve your product or service.…

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Management Tips that Will Help your Small Business Grow

Owning any business can be challenging. However, the difficulty level increases when you’re a small business owner just starting out. In the beginning, you don’t necessarily have the finances to pay different people to do all of the work that needs to be done. This means that you’re serving as the owner, the manager, the employee, the janitor, everything else, and quite possibly even the accountant (although that’s a terrible idea).

Management

These different positions shouldn’t be filled by one person. Sometimes you might think it necessary, especially during a startup, but if you want to have success, you need to learn early on that you can’t do everything.…

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7 Office Design Strategies to Boost Employee Morale

The biggest asset to your organization is your staff. They are the people that manage the processes, product development and service experience to keep your customers happy. The fact is, many people are doing the job for a paycheck. They want to have job satisfaction, but the thought of working for someone or having their freedom restricted causes discontent and even disengagement from the work that they are doing.

Happy employees in healthy office environment

Happy workers will usually rave on about their working environment, citing the way the office looks and feels, as well as the positivity that they receive from other workers. Boosting your employees’ morale will unlock productivity surpluses that will make your business more profitable.…

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5 Ways to help your Small Business Successfully Grow

As the owner of a small business, growth is at the forefront of your mind. Once you’ve established yourself as a local retailer and are making comfortable profits, the next step is growing your small business further.

Business growth

Here are 5 ways to help you grow your small business today:

1. Launch a new product

Although, ‘if it isn’t broke don’t fix it’ is a good business motto, a great way to try and grow your business is by launching a new product line. This doesn’t mean letting go of your original successful product but my launching a new line you’ll get the chance to attract new customers and create a buzz about your business again.…

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