AUTHOR ARCHIVES :

5 Basic Marketing Techniques that Can Make a Big Impact on your Business

While companies are trying to get bigger and better with their marketing techniques in order to get ahead of the competition, they are forgetting about the basic marketing techniques that can actually have a really big impact on their business.

These basic techniques are ideal to complement and back up all other areas of any campaign. So why not go back to basics and try a few of these this year?

1. Guerilla Marketing

This unconventional form of marketing is low cost but produces maximum results. This form of marketing is all about taking the customer by surprise and striking them at a more personal and memorable level.…

Continue reading →

How to Make your Next Business Event more Sustainable

In a UN study, 93% of CEO’s stated that sustainability would be an important factor in the future success of their business. While the importance of eco-friendliness in general to business in 2016 cannot be overlooked, there are times when more waste is produced. One such time is at bigger events, such as exhibitions and conferences.

In some cases environmental responsibility is shared with venues, caterers and attendees. However, there are ways you can minimise waste on behalf of your business and manage more sustainable events throughout the year.

Technology can help reduce paper waste

42% of all global wood harvest is used to make paper, and paper accounts for 50% of the waste that businesses produce.…

Continue reading →

Top 5 Ways to Increase Customer Satisfaction

With increasing competition for consumer attention and new substitutes entering the market on an almost constant basis, the demand for customer satisfaction has never been more important. Companies must be able to not only consistently acquire consumers, but also be able to retain them for as long as they possibly can.

Happy customer

If companies are not capable of effectively managing customer satisfaction levels, it is only a matter of time before their sales drop and they take their business elsewhere. The primary reason for this is the increase in review websites that have advanced controls to filer authentic reviews, increasing the transparency of online business.…

Continue reading →

Why Your Business Needs to Adopt a Unified Cloud Communications Platform

Between 2010 and 2012, the number of businesses implementing and using cloud communications doubled. The commercial embrace of the cloud has only continued that upward trend in the years since, to the point where cloud communications are starting to become an essential component for businesses rather than a cutting edge luxury.

Communication as a service (CaaS)

But why is a cloud communications platform such an important thing for a modern office-based business to have? And why should your organization adopt cloud communications, if you haven’t done so already? Here are just a few of the ways the cloud can change your business for the better.…

Continue reading →

Trade Shows: How to Save Time and Make Sales

Every industry has at least one must-attend event each year, from b2b conferences, to industry showcases and trade shows. What makes these events important to your business is the potential to increase both brand awareness and generate lead sales.

Trade show lounge

Exhibiting events are an exciting growth opportunity for any business with as many as 81% of attendees at a trade event having buying authority. By running a successfully engaging stand, you might make a huge difference in future sales for your business. So, how to do you attract these potential buyers?

You do this by avoiding time wasting activities and working your exhibition stand in a smarter way.…

Continue reading →

New Year’s Resolution: Get Serious About Creating an Interactive Social Media Presence

This is a sponsored post written by me on behalf of Microsoft Office . All opinions are 100% mine.

Your social media efforts toward branding your business and creating bank-busting profits haven’t been working out like you’d expect up til now. Has it?

Using instagram

Otherwise, you probably wouldn’t be reading an article about making this oh-so-important branding aspect of your business a major priority this year.

So few businesses out there capitalize on the ever-important tasks of interacting with their customers on social media. Either solely choosing to use their social accounts to plug their blog posts and cross-promote their other channels.…

Continue reading →

5 Tips for Adult Learners Returning to Education to Boost their Careers

In the wake of November’s spending review, the adult education sector breathed a sigh of relief as George Osborne announced core funding would be protected. The government had been expected to cut funding to the already fragile sector which has endured years of setbacks and is undergoing an area review.

Businessman learning in a further education course

While some return to education in later life to nurture a skill or hobby, gaining extra qualifications can increase financial worth and improve chances of promotion. The news of funding protection was, therefore, a boost for those adults who are seeking further education (FE) as an opportunity to enhance their careers.…

Continue reading →

3 Tips to Avoid Losing your Business’ Money on Foreign Exchange

Small business owners are ever more likely to be working with a variety of currencies as technology has allowed even the smallest of enterprises to trade on the global market. But most banks often charge hefty overheads for foreign exchange for business.

Currency exchange

Here’s our top 3 tips on how to avoid losing money on your company’s currency conversion.

Find a specialist multi-currency account

The overheads that banks charge for international business transfers have irritated many an SMB owner over the years. A natural progression from this has been a growing number of specialist multi-currency accounts.

These accounts aim to transfer and convert your currency at a fraction of the cost of the big banks.…

Continue reading →

Business Travel Just Got Luxurious

Want to do your business travel with a private jet? Today, you can do so without the premium price tag.  Read on to find out more what flying privately can offer you and your business.

Private jet for business travel

More and more CEOs are buying back time by flying privately, and not paying the price tag usually associated with a private jet. They’re cutting out the hassle and stress that often comes with travelling commercially, but not paying prices reserved for the rich and famous.

Private Jets Going Cheap

Even for those of us for whom private jets are a little way off – there’s no denying the luxury of it all.…

Continue reading →

SEO and Cybersecurity Failures

SEOs are often on the prowl through all areas of the internet looking for the best ways to benefit their client or their brand; and as such, SEOs are often more at risk where cybersecurity is concerned than most general users. And unfortunately, some basic cybersecurity failures are so common that it’s not too hard to find full rosters of problem areas, like the Security Fail Kids published by CBTNuggets.

Security fail kids cards

So, what common failures should any SEO be aware of and on guard for?

1. Not Creating Strong Credentials

Do you have a simple password that you use for just about everything?…

Continue reading →