Marketing has long been heralded as the lifeblood of business, the engine that drives growth, brand recognition, and customer loyalty. It’s the discipline that transforms obscure startups into household names and propels industry giants to even greater heights. But for all its power and potential, marketing can also be a double-edged sword.
When wielded carelessly or aggressively, it can wreak havoc on entire industries, triggering price wars, promoting unhealthy competition, and fostering a culture of dishonesty and short-term thinking.
In this article, we’ll explore the darker side of marketing—the ways in which well-intentioned strategies can spiral out of control and end up harming the very industries they aim to elevate.…
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