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6 Ways to Increase Customer Loyalty

For most businesses, winning new work is a top priority. But at t the same time, it’s important not to neglect one of your firm’s most valuable assets: your list of existing customers.

Customer loyalty

Depending on your industry, most sources say that acquiring new customers is 4-10 times more costly than retaining existing ones. What’s more, a loyal customer tends to be a valuable one, with figures showing that repeat customers spend 67% more than new ones.

Increasing customer loyalty is all about reminding those customers why they came to you in the first place. Loyal customers are more likely to recommend you to others and can also be a source of hints and tips on how to improve your product or service.…

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Management Tips that Will Help your Small Business Grow

Owning any business can be challenging. However, the difficulty level increases when you’re a small business owner just starting out. In the beginning, you don’t necessarily have the finances to pay different people to do all of the work that needs to be done. This means that you’re serving as the owner, the manager, the employee, the janitor, everything else, and quite possibly even the accountant (although that’s a terrible idea).

Management

These different positions shouldn’t be filled by one person. Sometimes you might think it necessary, especially during a startup, but if you want to have success, you need to learn early on that you can’t do everything.…

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7 Office Design Strategies to Boost Employee Morale

The biggest asset to your organization is your staff. They are the people that manage the processes, product development and service experience to keep your customers happy. The fact is, many people are doing the job for a paycheck. They want to have job satisfaction, but the thought of working for someone or having their freedom restricted causes discontent and even disengagement from the work that they are doing.

Happy employees in healthy office environment

Happy workers will usually rave on about their working environment, citing the way the office looks and feels, as well as the positivity that they receive from other workers. Boosting your employees’ morale will unlock productivity surpluses that will make your business more profitable.…

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5 Ways to help your Small Business Successfully Grow

As the owner of a small business, growth is at the forefront of your mind. Once you’ve established yourself as a local retailer and are making comfortable profits, the next step is growing your small business further.

Business growth

Here are 5 ways to help you grow your small business today:

1. Launch a new product

Although, ‘if it isn’t broke don’t fix it’ is a good business motto, a great way to try and grow your business is by launching a new product line. This doesn’t mean letting go of your original successful product but my launching a new line you’ll get the chance to attract new customers and create a buzz about your business again.…

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6 Low Cost Promotional Product Ideas for your Next Trade Show

Promotional products are a great way to forge a relationship with customers (existing and potential). At the same time they serve as a good giveaway that boosts recall value for businesses and brands. From low cost items to the costly and bizarre, promotional products can do wonders for your business.

TastyTrailers sticker

So, are you participating in a trade show and have some really great products to grab eyeballs at the event? Are you looking for that little something to give away as a freebie and stand out in the crowd? Let us take a look at what you can offer as promotional products:

1.

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6 Reasons Why Small Business Owners Should Also Consider Using Workflow Management Software

Small businesses don’t have the resources, expertise, and experience that can be compared to what larger companies have. However, this should not prevent them from considering the idea of investing in a workflow management system. The benefits are likely to be considerably greater than the investment, especially for those who are into manufacturing and retail or those that have higher likelihood for expansion.

Software for workflow management

If you are a small business owner, the following reasons should convince you to invest in workflow management software.

1. Guidance for Inexperienced Business Owners

Not many realize it but workflow management systems can actually be helpful in adopting processes or strategies that can improve business operation or create a dependable framework for operations.…

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The Importance of Backlinks as Part of a SEO Strategy

Even though there is no clear data that can prove this theory, many experts agree that more than half of the value of a website is determined by the number and quality of backlinks.

Backlinks still matter

Backlinks or incoming links (also inbound links) is a HTTP connection that leads from one website to another. In other words, this is a link that goes from someone else’s website to our website. For instance, in case you have a website that provides airline tickets and the owner of a website focused on hotels and accommodation likes the content on your website and they place a link to your website in the content they share, you will get a backlink.…

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Reasons to Move Offices in 2016

Making sure that you choose the right office space for your business needs can be tricky, as those needs are constantly fluctuating. While you may have found a practical office space that worked for you at one point, it’s also likely that, according to statistics, most businesses move offices every seven years on average. It’s important that you’re able to adapt to the changes that your business experience, and sometimes this means moving to a new office in order to guarantee further successes.

Moving office

Here are some of the reasons you may want to consider changing your office space in 2016.

Beneficial Change

Sometimes a change is all that’s really needed to give your business a shot in the arm.…

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Best IT Certifications for Businesses in 2016

Running a business requires a great deal of work in a variety of areas, and one of the keys to maintaining business success is to stay on top of trends and continually assert your position as an authority in your line of industry. One of the best ways to ensure a strong reputation and become a leader in your field is to make sure that your business carries relevant and high-quality certifications. This is particularly true when it comes to IT, which is a core part of most businesses out there.

IT certified

Certifications are one of the best ways to validate the skills and knowledge of your employees, and keep your quality of business at its finest.…

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5 Benefits of Email Marketing for Small and Medium Enterprises

Digital marketing is said to have leveled the playing field between big players and small and medium enterprises. Of the many facets of online marketing, email marketing is by far the most effective, as it yields best conversion rates across the board. The high ROI, scalability and effectiveness of email marketing are just some of the factors that make it nearly indispensable for business growth.

Email marketing

Here are some other key benefits that make email marketing a must-do for small and medium enterprises.

1. You can get maximum results with minimal effort

Just go back in time a little and revisit those days of offline marketing where enormous money, time and effort was required to make your marketing campaign reach out to the targeted customer group.…

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