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“Local” Marketing is Essential for Construction Trades

Marketing isn’t rocket science, but many companies waste time on the wrong strategies. Small roofing contractors usually service the local community, so putting a huge amount of time and effort into a flash website might not be money well spent if most of your new business is word of mouth referrals.

Contractors

Building Brand Loyalty

Whilst you shouldn’t pour all of your energy into digital marketing, you do need to spend some of the budget promoting your business online. The majority of customers will do a quick search online before they hire a construction tradesman, if only to make sure there are no negative reviews.…

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Why Your Small Business Needs a Website

Many small business owners make the mistake of believing that their company can do without a website. With small businesses often targeting people in the local area and surrounding areas, it’s no surprise that many small business owners tend to think that the world of the internet is best left to the larger, global corporations. However, times have changed and whilst this may have been true a few years back, more and more people are searching for small, local businesses online. Because of this, businesses of all shapes and sizes from roadside stalls to huge global companies can all benefit from their own business website.…

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3 Reasons Why Every SMB Should Have a Graphic Portfolio

As the leaders of small businesses, we’re constantly looking for new ways to elevate the marketability of our companies. After all, projecting the appearance of professionalism and maintaining an optimal image are essential when you’re trying to appeal to a wide range of leads, as many of them will arrive at your site having no prior knowledge of your business.

Graphic portfolio

A graphic portfolio is similar to any other portfolio you would see, but it incorporates a visual aspect for a more polished and informative look. Here are three reasons why every SMB should have one:

1. Letting Them See What You Do

You can tell somebody what you do all day long, but until they actually see some results or previous achievements with their own eyes, all they’ve really seen is an explanation.…

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How to Track your Employees Time and Still Be Seen as a Good Boss

If there is something that can put off your employees’ working spirit, it has to do with looking over their shoulders again and again while they are working. To many of them, tracking is an unnecessary administrative nuisance that has to be done away with because it is just a waste of time.

Happy and productive employee

Companies know that they have to time track their employees whether they like it or not because it is really important in gauging their productivity in the business. In fact, to avoid rubbing their employees the wrong way, several companies have tried to come up with creative and fun ways of time tracking that you may have read on tech news.…

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Difficult Sells: Hot Spruce Up Your ‘Uninteresting’ Product

As Morrissey didn’t say, some products are easier to sell than others. The latest Game of Thrones Big Book of Sex Scenes, that’s an easy sell. It’s a great title and, frankly, an SEO goldmine. The perv in all of us would love to read it – and we all know why you’re really tuning into the swords and sexing HBO show every week.

Game of Thrones

But then there are the difficult sells, the niche products that have to jostle their way through the competition and push into the limelight without customers falling asleep during their pitch. Without the proper nourishment, these speciality products will flounder like a fish in outer space.…

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The Advantages of Using Serviced Offices

There are so many advantages to using serviced offices that it’s no wonder their popularity has increased so much in recent years, especially in the UK. With there being so many prestigious London locations now available to rent as serviced office spaces, smaller business can instantly raise their profile by renting out an office space in an upmarket trendy location, but that’s not the only advantage.

Serviced office space

Here’s why your business should consider using serviced office spaces:

Flexibility

The amount of flexibility that using serviced offices offers businesses is invaluable. Not only does renting a serviced office space mean that you don’t have to commit to a lease on an expensive office block for a certain amount of time, it also means that you can up and move your company at the drop of a hat depending on where the new hip and trendy business areas in London are.…

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Employees Need to Feel Appreciated

If you’ve been paying attention to the principles of sound management theory, then you already understand the value of emotional intelligence. It’s not just psychobabble, but a real aspect of intelligence that needs to be respected in the workplace.

Although it may sound like an oxymoron, there is such a thing as happy employees.

Happy and motivated employees

Happy employees are engaged employees. In turn, engaged employees do all the things necessary to help a company prosper.

  • They are easy to manage because they are conscientious, hard-working, talented, and productive,
  • They show up on time,
  • They help each other out,
  • They work all the time they work,
  • And they provide such excellent customer service that customers wouldn’t think of going anywhere else.
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Work-Life Balance: How To Afford To Have some Fun On Your Next Business Trip

All work and no play makes for not such a fun day – or trip. Even on business trips, you need some downtime. So, here’s how to keep calm and still get your work done.

business trip to Brooklyn

Don’t Be Afraid To Get Away From Your Travel Destination

There are many times when it’s OK to venture away from your destination. If you’re staying in a hotel, like most travelers do, it’s easy to get “stuck” inside those walls. If you’re attending a trade show or event, lots of times the event will be hosted in the lobby or an adjacent building. And, you won’t have to walk too far to get there.…

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Lessons in Marketing: How to Use Promotional Items to your Advantage

Every business should incorporate promotional products as a part of their marketing campaign. When implemented well, promotional items can generate a stream of leads and referrals; as well as increasing the brand awareness for the business.

Promotional items

Many promotional items are typically used by business owners at trade shows and are given to family, friends and neighbouring businesses to create awareness. Although this is a great start, there are many other ways promotional items can be used to boost brand awareness and value to your business. Use the following tips from Melbourne’s Promotional Product Experts.

They can be used to create more compelling direct mailing campaigns

Direct mail marketing can be an effective marketing channel to drive qualified leads and sales to your business.…

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Buying Property Overseas? Why you Should Use a Specialist Money Transfer Company

Are you considering buying a property abroad? Once you’ve found the perfect plot, managed to decipher the multitude of complicated rules that often accompany a foreign purchase and had your offer accepted, it’s time to start thinking about funds.

Sold home sign

Transferring large amounts of money abroad can be very expensive and complicated – especially if you decide to do it through your bank. A number of fees could exist, not just for you as a sender, but for the recipient too. In many cases, the amount of commission you pay might not be clear and fluctuating exchange rates may also affect the final price.…

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