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Could a Podcast Benefit Your Small Business?

If you’re running a small business, you’ve probably read dozens (if not hundreds) of articles telling you what you should be doing with your digital marketing. PPC, SEO, responsive websites, videos, infographics, content generation… it’s easy to find a veritable laundry list of ideas all meant to increase your exposure to new potential clients, or to stay in touch with those you do reach.

Podcasting for business

All of those content items are developed for a purpose: converting visitors into clients. But topical articles are just one piece of the puzzle. Increasingly, potential clients are wooed not just by finding the product or service they’re looking for, but by being reached on a personal level.…

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How Reverse Mortgage Will Help Save Your Business

As a small business CEO, you know that businesses go through cycles. Sometimes business is so good that you can’t keep up with demand. Other times, it seems like the market is stuck in the mud. Customers are not coming through the door and your expenses keep piling up. What can you do? Banks won’t finance your business, even though you have a long history in the market.

Business funding via reverse mortgage

Well, if you are over 62-years-old, I have a secret financial weapon which could help you save your business. It’s called a reverse mortgage, and it could be just the ticket to get you the money you need.…

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The Top Mistakes Businesses Make with Big Data

The explosion of software, applications and overall technology designed to help with the management and usage of big data have had businesses of all types and sizes getting in the game. Big data isn’t exclusively reserved for big business, and it’s becoming the leading way organizations are better targeting their desired audiences, tailoring their marketing, and improving their efficiency.

Big data mistakes

While the above-mentioned software and technology do simplify how businesses of all sizes are able to collect and analyze data, this doesn’t mean it’s an obstacle-free experience for all of them. If you’re considering adding or growing big data into your overall business strategy, below are some common mistakes to avoid.…

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How to Leverage High Tech Employee Training Programs

Over time, software has experienced so many upgrades that unless you have been using the software for some time and have been adapting to each new version, you will find the subtle distinctions to have added up to quite a bit of complexity.

Employee training programs

In a designer’s office, for example, the latest version of Photoshop may not be too intimidating at first glance as the layout resembles many office apps with a familiar toolbars, ribbons, and icons, but you need to know how to access the different functions based on your knowledge of what each icon can do. Since there are numerous icons, as well as layers within each, formal training is necessary to learn something as simple as cropping an image or increasing image size without distorting the pixels.…

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The Integral Nature of Optimized Internet Presence

Crunching Some Numbers

Approximately 90% of search engine traffic stays on the first Search Engine Results Page (SERP). Making your business appear in the results of the first page can definitely help generate proper leads.

Digital branding optimization

You’re going to need the assistance of a professional marketing organization who specializes in branding for the digital age. To that end, following are a number of things to consider before choosing your marketing agency.

A Wide Range Of Services

Proper branding requires more than one kind of search engine optimization. Certainly, SEO-rich content should be produced, circulated, catalogued, and available on your company website. But you’ve got to have outreach in social media as well.…

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How to Win in Retail by Utilizing Shopper and In-store Marketing Strategy (Infographic)

Every retailer in the world works hard to get customers in to their store. Shopper marketing plays a vital role in this area and it focuses on how you need to interact with the customer from the beginning to the end of a transaction. Getting the customer to your store is only half the battle and even when the customer is in your store you still need to tread carefully.

Shopper

Just because they are in your store doesn’t mean the job is complete and you need to make sure you make their stay as pleasurable as possible. For example, when you consider that 70% of shoppers use a mobile device in a store, how vital does good in-store WIFI become?…

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7 Ways to Make Your Business Travel More Efficient

Trips are the best. We look forward to them because they offer us a chance to break free from shackles of daily life. But not all trips are vacations. To an outsider, getting a job with a lot of travel seems like a dream but it can get really stressful if not properly planned. Here are 7 ways you can travel for business more efficiently.

Happy business traveller

Be upbeat about the trip

If the thought of going on a trip makes you reconsider life decisions, it is only going to get worse as departure date approaches. It is absolutely essential to keep yourself highly motivated throughout the whole trip.…

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What’s The ROI of your MBA Study? (Infographic)

Statistics show that the average person who has a master’s degree earns about $17,000 more per year than people who hold a bachelor’s degree. Not surprisingly, the prospect of making an extra $170,000 over the next decade convinces a lot of people to enroll in graduate school.

MBA student

Before you go back to school, though, you should think about the return on your investment. After all, you’ll have to spend money on tuition, books, and other materials. A lot of master of business administration (MBA) students find that they don’t have enough time to continue working full-time jobs while they’re enrolled in a graduate program.…

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5 SEO Instruments to Make your Promotion Easier

SEO is an inbound technique in marketing that involves smart linking, keyword strength, and other methods so as to optimize a website to rank high on search engine. The main goal is to ensure potential clients who search for certain products and services find your business first.

SEO tools

In the modern day world, most businesses have known that Search Engine Optimization is of benefit to them. But the challenge may come in when it comes to cost. It is difficult for the Small business organization to hire an expert; with this, the term SEO becomes confusing to them. Here are 5 SEO instruments to make your promotion easier without struggling or spending a lot.…

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Let’s Talk: What is Conversational Marketing and Why it Matters

Two-way communication is necessary for building any healthy relationship. For business owners, open conversation is vital to understand customer needs and provide services and recommendations that solidify trust and confidence. It’s this understanding and intelligence that make good business owners even better, and make customer relationships strong.

Conversational marketing

These important conversations are probably commonplace in most in-person customer interactions, but when it comes to your marketing communications, does the conversation stop?

Often, when marketing to their contacts, business owners rely exclusively on less effective, one-way communication channels like email. But some successful businesses have begun to leverage conversational marketing to more deeply engage clients, improve loyalty and increase revenue.…

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