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4 Ways a Marketing Database Guarantees a Steady Stream of Revenue

Want a business that stands the test of time? If so, you need to maintain a marketing database.Without it, your business simply isn’t going anywhere – period!

Marketing database helps you to know your customer better

If you don’t have a clue what customers are buying, when they’re buying it, or how much each customer’s ultimately worth to your business; you’re missing a huge part of the marketing pie.

What a Marketing Database does for Your Company

1. CLTV

Calculating each Customer’s Lifetime Value to your company. You can’t price products and services to maximize profits and reduce costs without this information.

2. RFM

Understanding each customer’s Recency and Frequency, and overall Monetary value to the company.…

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Post-Brexit, is English Still The Language of The Global Business World?

There are a staggering 1.6 billion people who speak English as a second language. China for example, now has around 10 million fluent English speakers.

English as business language

It’s an official language of NATO, the UN and, for the time being at least, the EU. English, French and German are the three dominant languages of the EU, however once the UK leave, the only EU States where English is still considered a first language will be Ireland and Malta who collectively account for less than 1% of the EU’s population.

There are calls from across the channel to do away with English in the EU.…

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Tips to Conduct Human Resources Audits

Annual audits of human resources are necessary for all companies out there. It does not matter how many employees the business has. HR audits can be compared with the health checks that you do for your body. Organizations have to measure current standings and then determine accomplishments possible with the purpose of improving HR functions.

Human resources audit

An HR Audit and Compliance report involves reviewing basically all HR functions. At the same time it will ensure the fact that the government company policies and regulations are respected. A failure to do this will lead to penalties and fines. You should not see audits as check-ups that are not mandatory.…

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What is Invoice Factoring and How Does it Work?

If you have been searching for a quick and easy way to finance your business activities, invoice factoring may be the best solution. Invoice factoring (also known as debt factoring, accounts receivable financing, and under other names) is a quick and easy way to get the cash you need to keep your business afloat. This is especially true if you are facing serious liquidity issues.

Invoice factoring

What Is Invoice Factoring?

Invoice factoring is a kind of financing arrangement that is available to businesses that are able to provide certain goods or services to other businesses (in the form of a B2B arrangement) or to agencies of the government (B2G).…

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How to Come Up with Content Ideas for Your Business’ Blog

Running a business blog can definitely be challenging at times, especially if you’ve completely run out of ideas and have been staring at a blank page for the last hour. However, if you’re reading this, there’s nothing to worry about as you’ve definitely come to the right place.

Business blog content ideas

For business owners who manage their own blogs and can’t afford to pay a team of writers who’ll be able to come up with ideas for them, dealing with a blank mind can be stressful. That’s why we’ve put together some of the best tips and tricks for coming up with great topic ideas for your business blog.…

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Streamlining the Management of Your Construction Business

Managing a construction business can be very strenuous. However, with the availability of innovative software and technologies, construction project managers are able to streamline the various process involved to build smarter and faster projects.

Planning a construction projects takes too many details into consideration but even with the best laid plans, there are many internal and external variables to cause the plan to go awry.

There are so many people involved in a construction project, which equates to a slew of data. Just one missed report can do damage. The amount of data that flows and the paperwork alone can be too much to handle.…

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Business Meetings Reimagined: Epic Event Ideas That Inspire and Spark Excitement

What you really want to hear from any delegate or business colleague who has just attended one of your organized meetings or events, is when is the next one?

Business meeting event venue

In order to achieve that, you need to arrange everything with care, from choosing the right event representatives (in house or outsource) to choosing the right staging solution (you can find it from the Poet Companies or any other companies dealing with designing and building what you want to make your event one to remember.)

Here is a look at some recent ideas and events that might just get those creative juices flowing and inspire you to create an epic event that manages to generate plenty of excitement and interest.…

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5 Effective Email Marketing Best Practices for Small Business

In this always-on, mobile world, consumers receive a constant flood of marketing communications across multiple channels, including email, SMS texting, smart phone apps, social media and now even smart TVs. But email remains among the most efficient and cost-effective ways for a small- to medium-size business to promote itself and generate business.

To get the most out of this important marketing channel, consider these five email best practices:

1. Start with a Great List

The best email campaigns won’t help you sell more if they aren’t targeting enough of the right people. So building your opt-in list is essential. Many small businesses go only as far as including a website opt-in form.…

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5 Ideas to Promote Your New Business

Promoting a business is like trying to become healthy. A yearly visit to the doctor won’t make you fit, but a daily exercise routine will. The same is true for your company. Rather than just a casual event, marketing is a continuous investment of time and resources to strengthen your network with potential clients, vendors, and other brands. These five points will help you think of new ways to promote your business.

Business promotion

Online promotion

If your business doesn’t have a website yet, you’ll want to step out of the ’90s and contact a web designer as soon as possible. But just having a website isn’t where online promotion stops.…

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Fundraising Rules That Small Business Owners Should Respect

Every single entrepreneur out there knows that there is a huge competition to get the money that investors have available. Fundraising is difficult, especially when you do not have experience and you do not know what to do. The common options like taking unsecured personal business loans from sites lenders like Lanemaklaren are great for smaller firms and for some people but on the long run, you have to learn how to get funding from investors.

Raising capital

If you want to drastically increase the possibility of convincing investors to give you their money, you want to follow many rules, practice and work very hard.…

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