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5 Effective Email Marketing Best Practices for Small Business

In this always-on, mobile world, consumers receive a constant flood of marketing communications across multiple channels, including email, SMS texting, smart phone apps, social media and now even smart TVs. But email remains among the most efficient and cost-effective ways for a small- to medium-size business to promote itself and generate business.

To get the most out of this important marketing channel, consider these five email best practices:

1. Start with a Great List

The best email campaigns won’t help you sell more if they aren’t targeting enough of the right people. So building your opt-in list is essential. Many small businesses go only as far as including a website opt-in form.…

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5 Ideas to Promote Your New Business

Promoting a business is like trying to become healthy. A yearly visit to the doctor won’t make you fit, but a daily exercise routine will. The same is true for your company. Rather than just a casual event, marketing is a continuous investment of time and resources to strengthen your network with potential clients, vendors, and other brands. These five points will help you think of new ways to promote your business.

Business promotion

Online promotion

If your business doesn’t have a website yet, you’ll want to step out of the ’90s and contact a web designer as soon as possible. But just having a website isn’t where online promotion stops.…

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Fundraising Rules That Small Business Owners Should Respect

Every single entrepreneur out there knows that there is a huge competition to get the money that investors have available. Fundraising is difficult, especially when you do not have experience and you do not know what to do. The common options like taking unsecured personal business loans from sites lenders like Lanemaklaren are great for smaller firms and for some people but on the long run, you have to learn how to get funding from investors.

Raising capital

If you want to drastically increase the possibility of convincing investors to give you their money, you want to follow many rules, practice and work very hard.…

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What Small Businesses Can Learn about Cyber Security from Corporate Solutions like Strixus

One of the major concerns that small businesses have is in finding the resources for Cyber Threat Detection that large corporations have at their disposal. Although small companies may not have the budget necessary to employ the latest cyber security threat detection for their companies, they can learn what it is Strixus does and how even a few small tweaks to their current cyber security can offer added layers of protection.

Cyber security tips for small business

According to CEO and co-founder of Massive Alliance, Brook Zimmatore, “It’s all about learning how we go about identifying threats. If you need a place to start, there are key areas of concern.”…

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Could a Podcast Benefit Your Small Business?

If you’re running a small business, you’ve probably read dozens (if not hundreds) of articles telling you what you should be doing with your digital marketing. PPC, SEO, responsive websites, videos, infographics, content generation… it’s easy to find a veritable laundry list of ideas all meant to increase your exposure to new potential clients, or to stay in touch with those you do reach.

Podcasting for business

All of those content items are developed for a purpose: converting visitors into clients. But topical articles are just one piece of the puzzle. Increasingly, potential clients are wooed not just by finding the product or service they’re looking for, but by being reached on a personal level.…

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How Reverse Mortgage Will Help Save Your Business

As a small business CEO, you know that businesses go through cycles. Sometimes business is so good that you can’t keep up with demand. Other times, it seems like the market is stuck in the mud. Customers are not coming through the door and your expenses keep piling up. What can you do? Banks won’t finance your business, even though you have a long history in the market.

Business funding via reverse mortgage

Well, if you are over 62-years-old, I have a secret financial weapon which could help you save your business. It’s called a reverse mortgage, and it could be just the ticket to get you the money you need.…

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The Top Mistakes Businesses Make with Big Data

The explosion of software, applications and overall technology designed to help with the management and usage of big data have had businesses of all types and sizes getting in the game. Big data isn’t exclusively reserved for big business, and it’s becoming the leading way organizations are better targeting their desired audiences, tailoring their marketing, and improving their efficiency.

Big data mistakes

While the above-mentioned software and technology do simplify how businesses of all sizes are able to collect and analyze data, this doesn’t mean it’s an obstacle-free experience for all of them. If you’re considering adding or growing big data into your overall business strategy, below are some common mistakes to avoid.…

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How to Leverage High Tech Employee Training Programs

Over time, software has experienced so many upgrades that unless you have been using the software for some time and have been adapting to each new version, you will find the subtle distinctions to have added up to quite a bit of complexity.

Employee training programs

In a designer’s office, for example, the latest version of Photoshop may not be too intimidating at first glance as the layout resembles many office apps with a familiar toolbars, ribbons, and icons, but you need to know how to access the different functions based on your knowledge of what each icon can do. Since there are numerous icons, as well as layers within each, formal training is necessary to learn something as simple as cropping an image or increasing image size without distorting the pixels.…

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The Integral Nature of Optimized Internet Presence

Crunching Some Numbers

Approximately 90% of search engine traffic stays on the first Search Engine Results Page (SERP). Making your business appear in the results of the first page can definitely help generate proper leads.

Digital branding optimization

You’re going to need the assistance of a professional marketing organization who specializes in branding for the digital age. To that end, following are a number of things to consider before choosing your marketing agency.

A Wide Range Of Services

Proper branding requires more than one kind of search engine optimization. Certainly, SEO-rich content should be produced, circulated, catalogued, and available on your company website. But you’ve got to have outreach in social media as well.…

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How to Win in Retail by Utilizing Shopper and In-store Marketing Strategy (Infographic)

Every retailer in the world works hard to get customers in to their store. Shopper marketing plays a vital role in this area and it focuses on how you need to interact with the customer from the beginning to the end of a transaction. Getting the customer to your store is only half the battle and even when the customer is in your store you still need to tread carefully.

Shopper

Just because they are in your store doesn’t mean the job is complete and you need to make sure you make their stay as pleasurable as possible. For example, when you consider that 70% of shoppers use a mobile device in a store, how vital does good in-store WIFI become?…

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