Small business owners and managers face an internal struggle between prioritising profits and reshaping the model of their business so that it is eco-friendly. Many of these decision-makers have good intentions to protect the environment, but in business the need to make profits comes first and for the small business manager, this is often a fine line that flirts between survival and going into administration.
The challenge is that businesses need to think long-term. The short-term financial profit will erode the long-term profits that go beyond income and will impact the quality of life of our ecosystem and environment in the future.…
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