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How Do You Stay Ahead Of The Game In The SEO World?

The world of is quite complex, and you must ensure you are ahead of the game in the new year. There are several different SEO techniques that you may appreciate, and you will find your business performing well when new customers find your site. Have a look at each tip on the list, and ensure you have attempted as many techniques as possible. This article explains how you may become a master of your own SEO using simple methods.

SEO

#1: Social Media

There is quite a lot of social media content online that you may enjoy, and creating social media content produces a new layer of media your customers will enjoy.…

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5 Excellent New Year Business Ideas

A new year is a great opportunity for a fresh start. If you want your 2017 to be a big success, you should think about exploring your plentiful options in exciting business opportunities.

Dog walker

There are many business ideas out there that are suitable for all personality types and interests. Ambitious, dedicated, driven and motivated people can reach for the stars in 2017 by launching businesses that are fully in line with their abilities and skills.…

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How Companies Can Make Use Of CRM Systems

Customer relationship management systems, better known as CRMs, make running a business much simpler. Regardless of the industry you work in, it’s important to keep on top of your relationships with customers to improve trust, increase brand loyalty and deliver an excellent service. Below, we’ve put together just some of the ways in which companies can make the most out of CRMs.

Using CRM

To improve time management

Managing time can be difficult when running a business, but customer relationship managers can be used to follow up activities, automate alerts and give customers the levels of communication they deserve. If you work in hospitality, for example, you can rely on an online booking system like Eviivo to manage bookings, deal with clients and keep on top of customer invoices – saving you time, money and allowing you to deliver a professional, confident and streamlined service to your guests.…

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Making Your Market – How to Find Your Lead Generation Unicorn

Everybody wants something for nothing.

It’s human nature to want free stuff, but free doesn’t necessarily need to mean it’s ‘cheap and hasty’. In the world of lead generation, there are a variety of options for you to choose from when attempting to get ahead and build your business on the back of another company’s system. If you’re a company looking for those leads, it’s important for you to restrain your enthusiasm, and make a calculated decision on whom your partner in growth should be.

Lead generation

Too often, we get excited about finding a lead generation company who’ll say yes, that you forget what you’re looking for; the consumer.…

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How To Make Sure Your Christmas Party Doesn’t Turn In To A Nightmare

It’s nearing the time of year when you get to have fun at the office Christmas party. These parties are often held as team-bonding activities that ingratiate employees to their employer. They can start off positively because they are intended to show them that they are valued by the company, but there is also the risk of these parties becoming nightmares for the small business that throws them.

There is no one who wishes to have their Christmas party become an awful affair. One of your coworkers could drink too much eggnog and give away an inappropriate gift for Secret Santa.…

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Why Small Business CEOs Need to Keep Learning

Do you allocate a certain amount of your time each week to learning something new about your industry or niche? If not, you may need to change this situation and consider spending more time educating yourself. The world’s leading business people are always inquisitive individuals and they want to continually keep learning for the following reasons.

Learning CEO

Learning Promotes New Ways of Thinking

The more you learn, the more dynamic you become as the leader of your business. If you don’t learn new business strategies or methods from experts like the business consultant Sam Ovens, there’s a good chance you and your business will be left behind.…

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Studies Show Businesses with More Females in Management Do Better. Here’s Why.

Not to play the gender card, statistics actually show that companies with females on their board of directors do better than those with no women. A study of Fortune 500 companies demonstrated that those with the highest number of women in management, recorded higher financial performance on the average. The study was based on three financial measures: return on equity, return on sales and return on invested capital.

Female managers

There have been a number of other studies that show a link between a balanced gender distribution in a company’s management and its profitability. These studies have been carried out in different countries, at different times, and across a variety of sectors.…

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Why Email Marketing Tools Are Costing You More Than You Think

As technology and consumer expectations evolve at dizzying rates, now is the time to reboot (or at least re-think) the way you approach your marketing. The email marketing software that may have once worked for you has become yesterday’s legacy tool for small- to medium-sized businesses (SMBs). Today’s SMBs can no longer effectively and efficiently grow the way they once did.

Email marketing tool

Here’s why:

The Price of Limited Reach

Cheap and easy. That’s how email marketing tools promote their value. Dig deeper though, and you’ll quickly find that what you don’t get from them is costing you far more than the monthly subscription fee.…

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Content Marketing SEO Strategies For Service-Based Businesses

Many service-based small businesses gain traction due to word-of-mouth referrals and community presence, but lack when it comes to content marketing for SEO. Unfortunately, small businesses are much slower to adopt marketing strategies than newer startups or corporate companies. However, small businesses need to compete to get their services to a wider audience, too. And according to several studies, the foundation is there. Most Americans would prefer smaller businesses in order to support local economy and receive more personal service. With 543,000 new small businesses sprouting each month, pressure to compete is fierce.

Content marketing

Some treat SEO and content marketing as if they’re two separate entities, but the truth is, they overlap and blend together to make a perfect pair.…

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The Importance of Worker Engagement

No doubt, you are sitting there right now scratching your head wondering what we mean by worker engagement. Do not worry because you are not alone. The term is one that has gradually fallen out of use over the years.

Happy and engaged employees

Simply put worker engagement is the way in which firms interface with their workforce. How they manage their relationship with their employees.

Sadly, the reason the term is no longer in common use is because few firms think much about worker engagement. This partly explains why the relationship many companies have with their workers is no longer healthy and mutually beneficial.…

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