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Silicon Valley’s Most Influential Women

In recent years, many women have started to lead the way in Silicon Valley. These women are leaders in social media, marketing, healthcare and a wide range of other industries, that were often dominated by their male counterparts in the past. These women are inspiring future generations of female entrepreneurs who no longer need to be concerned about becoming a leader in their chosen field. Below are some of the most influential women in Silicon Valley at the moment.

Sheryl Sandberg

Facebook’s Sheryl Sandberg is one of the world’s leading female business women and has been named Forbes Most Powerful Woman for the last five years.…

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How to Survive Your First Business Trip

A huge number of people travel to destinations around the country and even around the world in the name of business. Taking a business trip can be exciting and rewarding but it can also be tiring, daunting, and a challenge. If you are planning to take your first business trip there are ways in which you can make the process far easier on yourself and make your business trip a more enjoyable one.

Business travel

Whether you are planning a trip overseas on business or whether you are travelling to another part of this country, it is important to plan ahead. This is a key part of enjoying a smooth and successful first business trip.…

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Top Reasons A Staffing Agency Can Boost Your Career

A Temp Or Staffing Agency Can Simplify Your Job Search

Engineering career

If you are looking for employment, it can be extremely time consuming and stressful to sift through the numerous online job search sites in order to find gainful employment. When you spend hours sending off your resume electronically, how do you even know your dream job will see it? How do you stand out in the complicated online world of applying for jobs? If you are tired of endless online job searches that do not seem to match you with a great job in your chosen career, you may want to consider using a temp or staffing agency.…

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Complimentary Products Boost Sales and Company Revenue

Without healthy and consistent sales, there is no sustaining a business. Companies often explore every marketing and pricing technique they can, until they find what works best for their business model and their consumer markets.

Complimentary products drive sales

One very useful way to boost sales for many industries is by offering complimentary products or services. It may seem counter-intuitive to give away product for free as a way to build revenue, but it can work very well when done effectively. Think about the last time you went to see a new movie. Did you buy your tickets, popcorn and drink together as a package or separately?…

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Money: Increasing The Value Of Your Home

CEOs – are you going to sell your home sometime in the near future? If so, you need to take the necessary steps to increase the value of your home.  One way to do that is by renovating your home.

Fixing up your home before selling it will ensure that you receive the highest amount of money from the transaction. Before a real estate agent guides potential buyers through your house, it’s important to make your domicile as attractive as possible.

Money house

Here is a list of simple things you can do to increase the value of your home. This list is geared around pleasing potential buyers, since their opinion of your home is important above all others.…

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How To Select A Billing Company For Your Business

Top 5 Benefits of Outsourcing a Billing Company over In-house Billing

medical billing

Medical billing forms a critical pillar in the healthcare practice. Your core business is to provide quality healthcare and any other support activity like billing can adversely affect your performance if not handled accurately and promptly. To ensure that you get paid for the services your company offers, you need a knowledgeable, reliable, and focused team that will oversee the process. The activities may include medical coding and processing claims, handling insurance firms, and following up on unpaid patient accounts.

As the business leader, you will have to make one critical determination on whether you’ll use your internal staff for billing, or hire a professional billing company to do the task.…

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How Invoice Home Streamlines Invoicing for Online Entrepreneurs

Invoicing is one, if not the most important thing a small business owner does after the sale, next to providing amazing customer service. After all, we’ve put the work in on developing a great product or service and delivered it straight into the eager waiting hands of the client, right?

Throughout my entrepreneurial journey, I’ve found most of the invoicing solutions out there end up being quite costly (money, time, or both) when breaking down the true costs of what I’m paying for.

Business invoice

I started using Invoice Home a few months ago, and I’ve never been happier with my ability to create and send invoices to clients in just a few minutes, from wherever I might be hanging my entrepreneurial hat on in a given day.…

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5 Online Tactics Small Businesses Must Use To Catch Up With The Big Players

If you run a small business it might feel like a struggle keeping up with the big players in your industry, but these days you have an advantage. It could take a large company months to implement something, whereas you could do it within hours. You have so much opportunities when you don’t have to ask anyone for permission. You’ll want to maximize your chances of success, so let’s look at some of the specific things you should be trying out.

Working on online marketing tactics

Write New Autoresponder Emails

A lot of big companies don’t want to take risks when they’re writing emails, which means they are potentially losing out on millions of dollars.…

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Targeted Facebook Ads: How They Work and How to Make Them Work for You

For small- to medium-size businesses (SMBs), targeted marketing is a powerful tool for better customer connections.

Targeted marketing

“Sending relevant marketing messages on topics that matter to your audience is a proven formula for success—and a fast track to a return on your marketing investment. We see that every day with our SMB clients,” says Bob Fabbio, CEO and co-founder of eRelevance Corp., a marketing automation service for SMBs.

You may be familiar with targeting and segmentation for email marketing, but it should be part of every campaign, across all channels, including social media advertising.

Targeted Facebook ads can help nurture contacts by displaying your marketing message directly on their Facebook Newsfeeds or other position on their Facebook pages using the custom audience feature.  …

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Should Your Company be Recruiting from a Foreign Market?

In a world where 64% of workers have a positive attitude to overseas work, opportunities to recruit from a foreign market are opening to businesses all over the world. With increased globalisation and the reach of eCommerce and the World Wide Web, more businesses operate internationally than ever before.

Global business partnership

Considering around 13 % of the British workforce are under-qualified for their current role, it might be time to capitalise on the growing pool of talent from overseas.

Conducting an international recruitment campaign

Structuring a global recruiting and selection process can be a challenge. Aside from the administrative headache associated with putting the required policies and processes in place, an international campaign must consider the best cultural and language practices.…

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