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How Content Marketing Can Reach Targeted Customers

Despite continued reports of its death, content marketing is alive and well and remains one of the most effective ways to reach your target audience. Types and modes of delivery continue to evolve, spurred on by changes in the way consumers engage with brands, but the concept remains the same. Researching your audience, identifying an ideal market and delivering the content they want when they need it influences purchase decisions and builds brand loyalty.

Content strategy

To target your content to the consumers with the most interest in your products and services, consider these best practices as you plan your online marketing strategy.…

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SEO For Your Startup: Tips and Tricks

Search engine rankings, and the methods by which one achieves quality rankings, has always been an organic, ever-changing process rather than a simple and straightforward to-do list. From obvious, announced algorithm adjustments and overhauls to more subtle shifts, it can be pretty difficult as an entrepreneur to understand how to attain good rankings. Between keeping track of update names like Penguin and Panda alongside a laundry list of acronyms, it can sometimes give even seasoned SEOs a headache.

Startup SEO tips and tricks

This isn’t meant to scare you away: SEO can be hard, but like any other element of building a startup, is also very rewarding.…

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Smart Ways to Manage International Transactions for Your Small Business

Having an international presence is one of the best choices a small business can make.

With the international consuming class expected to grow by 75% to 4.2 billion people by 2025, expanding your operations overseas will give you the opportunity to capitalize on international demand and enhance sales potential of your current offerings.

International transaction

In addition, you get to source products from low-cost countries and recruit skilled individuals.

But while global expansion increases your potential for growth, it’s not without challenges. A major one is international payments. Conventional banks often put hefty fees on international transactions for businesses. Also, managing business finances across multiple currencies is no easy feat.…

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The Million Dollar Dog: Pet Industry Gold Mines

Money has gone to the dogs – but in a good way. According to the American Pet Products Association (APPA), Americans spent about $62.75 billion on their furry, feathered or finned friends, including dogs.

Dog business

The APPA note that 54.4 million homes have pets. That means that even if home included only one person, over 54.4 million customers are looking to make their pets’ lives fun and healthy.

Why the Increase in Dog Ownership?

The APA do frequent surveys of American households to see what is new in pet trends. In 2013, they noted that dog ownership hit an all-time high of 56.7 million homes.…

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The Baby Boomer Business Continues to Grow

Conventional wisdom has long held that when it comes to making money on a product, it pays to market it to young people. In our youth-obsessed society, this shouldn’t come as a surprise.

Baby boomer

Companies typically focus on younger demographics not only because they could become customers for life but because they tend to be more tech-savvy and more willing to try new things. As the baby boomer generation enters its golden years, however, a major shift is occurring.

Baby boomers rule!

In 2015, there were more than 75.4 million baby boomers alive in the U.S.–and they aren’t done buying things. According to the AARP, in fact, as of 2013, the U.S.…

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Corporate Billing Errors Cost Consumers Millions

Some corporations process customer billing in-house, but others pay 3rd-party services or even outsource their billing to foreign lands in order to save money. No matter how corporate billing is done, it’s a mistake to think that billing today is computerized and accurate.

Billing errors

Companies of all sizes make mistakes; even a single missed keystroke can wind up over-charging customers. Sometimes errors in the system go on unchecked for months, and wind up costing customers millions of dollars.

Telecom Errors

Cable TV, phone, internet, and so on are essential services today. However, there are some common telecom billing errors that customers should watch out for.…

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How To Deal With A Debt Collection Agency?

In recent times, ignoring creditors’ phone calls and failing their continuous attempts of setting the debts has become a massive issue. Though a majority of individuals do not ignore creditors intentionally but yet it seems like you are making a big mistake by avoiding them.

Debt collector

If you’ve been recently contacted by a debt collection agency for the first time, you may worry that this can happen again anytime in upcoming days. After all, those big long pending bills and lack of the time to pay it, is such a combination that one can never take lightly once the matter goes to a collection agency.…

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4 Can’t Miss Plugins for Ecommerce Entrepreneurs

Whether you’re already running an ecommerce website or just beginning to build your first online store, it can be frighteningly easy to be inundated by the amount of plugins available for your website. Finding the best plugins for your website is absolutely critical, because having too many plugins can represent an increased security risk for your website, and having too many plugins can slow down your website dramatically.

We’ve scoured through many of the top plugins for ecommerce websites so that you don’t have to, and will present here our top picks for ecommerce entrepreneurs. Sure, there are more plugins out there in the sea, and plenty of them add value: but if you want to be absolutely certain that your website has a strong start, these plugins are absolutely essential.…

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Project Derailed: Avoiding the Pitfalls of Commercial Construction

The majority of commercial construction projects are rarely straightforward and offer plenty of opportunities for cost overruns and other potential problems which could prove a setback when you are working to a deadline.

There are ways to avoid the stress and financial implications associated with an unexpected derailment of your project.

Worker at a construction site

Here is a look at how to manage expectations and build a strong team, the importance of budgeting, and why you need to address legal compliance issues as a priority. There is also an overview of negotiating a fair price and bringing all the components of the project together.

Harmony within the project team

There are going to be a number of different key people and companies who need to be able to work together and work as a team when it comes to commercial building projects.…

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The Habits of Successful CEOs Revealed

If you’re tired of coding websites for a living, and have dreams of someday running your own corporation, you’re not alone. Most people would love to be a CEO.

However, not just anybody can be a CEO, and not just any CEO can be successful. What is it about a successful CEO that stands him or her apart from others?

According to research by Russell Reynolds Associates, “willingness to take calculated risks” is a top attribute that leaders have and many non-leaders lack.

Bill Gates is the perfect example of this. Imagine if he didn’t decide to take a risk and drop out of college (Harvard of all places) to focus on developing Microsoft.…

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