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How to Market Your New Independent Pharmacy

Opening up the doors of a pharmacy is not like any other kind of business. The aim of a pharmacy is genuinely to assist the clientele that walks through the doors with sometimes the most personal of needs. Those needs can range from the medications they need to stay alive and at their healthiest, to lighter and more topical needs like a new package of Band-Aids –and everything in between.

Pharmacist in a drugstore

When first starting up your independent pharmacy, there are quite a few options you have in how you may want to market your new business to the surrounding community. Below are some methods you may want to consider to get your new and independent pharmacy off to a running and sustainable start.…

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6 Practical Steps to Grow Your Small Business

How do you turn your small business into a major corporation? You may have a brick-and-mortar business, or you may have a digital business, or you may have an offline business with an online presence. Regardless of the business structure of your company, it is possible to gradually grow it into a large business.

Managing business

On the surface, it may not appear self-evident how to grow a small business into a big one? Should you just borrow more money and amplify what you’re doing? Should you create new income streams? Should you try a combination of both strategies?

Unfortunately, it’s not that simple to transform a business.…

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5 Underrated Skills Every Business Owner Needs To Master

Being an entrepreneur or a small business owner comes naturally to some. Most startup CEO’s will admit they already had the capacity for risk, ability to manage people, and knack for marketing required to create a valuable business from the ground-up.

Business owner using spreadsheets

Yet, there are some skills that entrepreneurs need but end up ignoring. Here are five essential skills every small business owner must take the time to master:

1. Coding

The world absolutely runs on code now. Business decisions are made based on big data analytics and every marketing strategy is A/B tested to infinity. One-third of online shoppers bargain hunt products from other countries online and employers are increasingly likely to use social media in their recruiting campaigns.…

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Tips to Set-up a Business Website on a Shared Hosting Plan

Regardless of the size of one’s business, every venture needs a web presence. A business website is an informational platform that allows companies to introduce their service and product to the world. It is the most convenient way to establish communication with potential clients or customers.

Business website hosting

A business website is also the unique identity for ventures on the web and is an essential part of branding or brand awareness. Despite the obvious advantages of a business website, research conducted by clutch.co (B2B Research Company) revealed that nearly 46% of small businesses don’t have a website.

Almost every small venture is open to the idea of setting up a business website but is unsure of how to go about it.…

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How to Strengthen the Weakest Points in Small Business Security

Small business cybersecurity is an important and often overlooked part of running a business. From employee security problems to information storage, you never want your small business to be vulnerable to information breaches. Unfortunately, small business owners and employees often overlook key security areas. If you want to improve your business’ security, check your weakest points.

Small business IT security

Never Store Your Customers’ Private Information

Most credit card hacks come from small businesses. You should already know not to save CVV numbers or full credit card numbers. If you keep a customer list with any sensitive data, including names and phone numbers, store that information in a secure cloud server.…

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How to Specify an Alarm System For Your Small Business

Are you thinking of adding cameras to your current alarm system?

Are you specifying a new alarm system?

Are you worried about false alarms?

In any of these three scenarios, you should consider adding self-monitored video cameras to your system. Some alarm companies let you monitor alarm system cameras from your smartphone or tablet while you are away.

You may already use a camera linked to your TV to check the identity of visitors, and when you are away these cameras probably record using a DVR, so you will always have pictures of any dubious characters entering your property. However having images of guys in ski masks is not much consolation for the mental and financial damage resulting from a break in.…

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The Gig Economy isn’t Quite as Rock n’ Roll as You’d Think

The number of flexibly- and self-employed workers has increased significantly in recent decades. At the end of 2016, nearly five million UK workers were classified as self-employed, which marks a 45% rise since 2000. The gig economy covers all sectors; not just the likes of Uber drivers or Airbnb hosts, but a considerable amount of highly skilled workers, such as IT experts and computer programmers.

Freelance programmer

The gig economy gives workers an enviable opportunity to work flexibly and be selective about their jobs. But with this territory comes specific risks and challenges that go beyond worrying when your next paycheck will come in.…

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Chat Bots 101: Background and Key Issues to Consider Before Incorporating Them Into Your SMB eCommerce Strategy

Thanks to artificial intelligence, chat bots essentially have all the answers. Just ask one for a recommendation on a customer service tool that would allow your business to easily and cost-effectively improve the customer experience by providing instant, automated and personalized interaction at every touchpoint, and it would probably tell you to invest in a chat bot.

Chat bot

Not only would that chat bot be perfectly accurate and helpful in doing so, but it would also make the recommendation without a hint of the annoying false modesty to which humans are so prone. Just one of the ways these tools are, perhaps, our better.…

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5 Clever Ways to Build Brand Awareness with a Personalized Binder

Binders are a versatile and highly cost-effective way to raise awareness for your brand. A well-designed binder provides more information in one place than virtually any other print marketing material. Its tangibility helps clients focus and retain information. And a binder is easier to keep track of than a stack of loose papers.

Businesswoman holding personalized binder stationery

As with any marketing material, you’ll need a strategy for when and how to use your binders to maximize their effectiveness. You can build brand awareness with these 5 clever uses for your binder.

1. Engage clients’ imaginations

Binders come in a wide variety of manufacturing materials that can be customized with different stock colors, imprint methods, and coatings.…

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7 Most Popular Products to Sell Online Right Now

Sometimes, no matter how unique a product you’re offering on your online store, it just won’t appeal to the general public as you had hoped it would. When this happens, it might be hard to convince other people to look into your online store and see if they can find something that calls out to them. So why not start off by offering products that people are actually looking for in order to gain their attention?

Oculus VR

Here are 7 of the most popular products that you can sell online right now.

1. Wireless Chargers

Wireless charger

With mobile phone companies gradually producing more and more phones that are capable of charging without wires, the demand for wireless chargers have gone up.…

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