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3 Professional Services Marketing Questions Answered

Professional services marketing is ever-changing. There’s a lot that goes into marketing, and when a business is small, it’s not uncommon for mistakes to be made and questions to go unanswered.

Service marketing

Whether you’re a business owner or a marketer, you can use these tips to help properly market a service:

1. Social Media: How Does It Help?

Social media connects businesses to billions of people. A lot of traffic is driven to websites and turned into leads thanks to social media, and everyone is doing it. Businesses have social media presences just to avoid missing the trend, but a lot of professionals don’t know how social media is helping them attract new clients.…

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3 Proven Growth Strategies for Law Firms in 2017

Law firms need to stay at the forefront of marketing to expand and grow. And the rules keep changing every year. Software is an integral part of a law firm’s marketing campaign, and there’s a lot new and established firms can do in 2017 to expand their reach, bring in new clients and make more money.

Law firm growth

Your firm can implement the right strategies today to help spur growth tomorrow.

1. Referral Tracking Via CRM Solutions

If your firm is still using Excel to categorize your leads and clients, you’re doing it wrong. It’s time to step into the world of an all-in-one CRM and client intake solution that allows you to properly track:

  • Contacts
  • Leads
  • Conversion rates
  • Lead sources

Lexicata offers an all-in-one solution that also incorporates intake forms, automatic email reminders, status updates, engagement letters and so much more.…

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3 Ways Small Businesses Can Meet ADA Facility Compliance Requirements

Americans with disabilities are protected under the Americans with Disabilities Act (ADA). Signed into law in 1990, the ADA is a civil rights legislation that allows disabled persons to enjoy the same products and services as people without disabilities.

Businesses must meet ADA compliance to avoid breaking the law.

Businessman using wheelchair

Fines and penalties are imposed on small businesses that fail to remain compliant. Businesses must take the appropriate steps to accommodate disabled patrons.

Businesses must meet the needs of their patrons, and there are a few methods to fast-track your business to ADA compliance.

1. Focus on Accessibility

Businesses have a legal right to focus on accessibility, and this is in the retail and restaurant space especially.…

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4 SEO Tips Small Businesses Can Implement Today to Increase Visibility

Small businesses just starting out online are at a disadvantage compared to businesses that have been online for years. The idea of overtaking Amazon, a Fortune 500 company or a large law firm that has a long presence on the Internet, can seem daunting and impossible.

SEO analytics

And while these entities do have the advantage of age and years of search engine optimization on their side, small businesses can still compete.

You can get your business to the top of Google and increase your visibility, but it will take time. A lot of hard work and effort needs to go into your online advertising much in the same way it has to go into your offline advertising.…

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How to Effectively Manage and Motivate Your Salon Staff

Upon proactively recognizing the specific challenges on motivating and managing staff, salon owners or managers need to find effective ways to attend to these. However, there is actually no definite way to resolve those issues considering the fact that there are many types of salon business models.

Hairdresser

Diverse approaches could be employed depending on the type and case of your operation. But the good news is, there are other solutions that can be instituted to maintain a creative, busy salon environment full of hard working and motivated staff.

Whether you are a first-hand or experienced manager, we have some ideas and tips for effectively managing and motivating your salon staff.…

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3 Ways to Promote Your Limo Service

Limo services need to continually come up with interesting and creative ways to promote their business. By accomplishing this challenge, you’ll get a better reputation in the industry, increase your service’s sales, and ultimately add more clients clamoring for your phenomenal services.

Limo service business

It’s certainly possible to promote your limo service in a number of different ways. We will provide several simple methods you can implement today to begin growing your limo brand. These methods are manageable, inexpensive, and certainly effective, so give them a try sooner rather than later.

1. Take Advantage of Content Marketing and Distribution

First and foremost, limo service providers need to start sharing valuable content on the web.…

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Fire Smartly: Avoiding Wrongful Termination Lawsuits

Firing an employee is never an easy task, but when performance doesn’t meet expectations, drastic measures must be taken. Some employers delay firing to avoid the fallout of termination and the threat of a lawsuit. But delaying the inevitable can cause problems to escalate and make termination even more difficult.

Employee termination notice

Taking steps to proactively avoid the threat of a wrongful termination lawsuit can help you make smarter hiring and firing decisions.

Hold Performance Evaluations Regularly

Document the performance of all employees across the entire organization. Employees of all levels should receive complete performance evaluations on a regular basis.

Evaluations provide supervisors with an opportunity to communicate performance issues, so employees understand the expectations that must be met.…

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4 Ways to Protect Your Business From a Divorce

‘Happily ever after’ is what married couple want to achieve. Unfortunately, it’s often inevitable due to one reason or another. Depending on your personal circumstances, there are things needed to settle when divorce is inevitable. One of such things is your business.

Divorced

Your business is an asset, and no matter how hard you work on your business, putting in long hours doesn’t protect your business from a divorce. You can take steps to protect your business, and it’s not too late to start taking those steps now if your marriage is, alas, faltering.

If you’re about to begin divorce, you can implement the following strategies to help safeguard your business:

1.

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Top 10 Startups to Follow This Year

Today we’re taking a look at the top 10 start-ups for 2017. What you’ll find below are the fastest growing start-ups of 2016, the ones that impressed us most, the ones that have raised more investments, those that have given a violent shock to the innovation market.

Top startups in 2017

1. Inverse

If you are averse to any kind of news Inverse is the portal for you. Inverse is a site of scientific and technological content that launched last year. The question that torments its creators is precisely, “What will happen next?” And to provide answers to this question, all the writers who work for Inverse are constantly looking for emerging ideas, new technologies and trends that boil down.…

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Funding Your SME from the Start: Here’s How

Starting an SME is both exciting and challenging, and careful thought and consideration is essential if you wish to be successful. It is no wonder that many businesses go bust before they have even got started, with some figures suggesting that 40% of SMEs do not last more than five years. Here is a short guide on how to properly funding your SME.

Business funding

Plan/Budget

Any business owner must have a business plan which they can follow, which will set out their long and short term business objectives. This will provide a structure for your budget, and detail exactly how much funding you need to successfully run the business.…

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