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Feature: NJ SEO’s Matt Anton on Keeping Up with SEO Trends

SEO or “Search Engine Optimization” has never been so difficult a puzzle to figure out as it is today. There are so many ranking factors to take into consideration (it’s said to be 200, but Moz debunked it.) If the figure itself isn’t overwhelming, try this: None of those factors are publicly announced, for some obvious reasons.

SEO trends

The ranking based on the importance of those factors are largely unknown – only a few experts attempt to decipher the ranking factors by observing the available analytics data and the impact on SEO tweaks made. Those are some of the things that make SEO challenging today more than ever before.…

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3 Alternatives to Bankruptcy for Small Businesses

Small businesses go bankrupt. The Small Business Administration states that 50% of businesses survive past the five-year mark. This means half of the entrepreneurs that follow their dreams and start their own businesses will see their dreams go up in flames.

Bankruptcy

Business is a risk, and one late shipment or one lost contract can mean the difference between a business thriving or boarding up their windows.

There are options outside of bankruptcy that can stop a business from dissolving.

1. Direct Negotiating Outside of Court

Lenders will negotiate with a business outside of court. When negotiations take place away from the stringent requirements of the court, there are a plethora of benefits, such as:

  • Avoiding court proceedings, which allows a business to save money
  • Direct negotiations take far less time to complete
  • A plan to get back on a financial track will be drafted, and will work for all involved parties.
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The Importance of Measuring Your Average Customer Lifetime Value

Customer retention has the greatest effect on the amount of revenue a company receives. This means that the most pressing challenge for any subscription-based business is keeping their customers subscribed to their services. If you’re running an enterprise that follows the subscription business model, you should be aware of the best practices for keeping your customers.

Customer retention

There are several metrics that can be used for measuring customer retention. For a subscription-based business, the average customer lifetime value or ACLV is one of the most important metrics. What constitutes this metric, and how exactly is it calculated?

The ACLV

The average customer lifetime value is the average amount of revenue a company can get from each customer.…

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7 Money Saving Tips for the Small Business Owner

If you’re a small business owner, you already know how important it is to save some money however you can – and the best answer isn’t cutting your employees’ healthcare plans because that’s bad for everyone involved and makes you seem more miserly than thrifty.

Save money

That aside, there are definitely a number of effective ways to reduce your expenses and save you a bit of money when you own a small business without forcing you to cut costs where it truly hurts. Saving money where you can is an important factor that can make or break a small business, so here are some tips and pointers.…

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6 Steps Before Launching Your Plumbing Business

Launching a plumbing business is not something you can do simply because you like doing it or because you have some knowhow and experience about it. There are important steps you have to undertake to make sure that the endeavor will be successful.

Plumber

Before you launch your plumbing business, use the steps below as a guide.

1. Planning

Of course, no business should ever launch without planning. This planning step, however, is not about the writing of a business plan, making a feasibility study, and other steps that should have already been conducted before you reach the point when you are about to launch the business.…

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What’s Fact & Fiction About the 10th Anniversary iPhone

We’re fast approaching the 10th anniversary of the iPhone, and Apple plans to celebrate their achievement with the iPhone 8. Slated for a release this fall, it has all the features of a truly innovative and impressive smartphone that’s worthy of the date. But can we trust the leaks and rumors surrounding its release to give us an accurate idea of the 8? Let’s dive into what we know about the new model and see if we can pin down any solid facts.

10th Anniversary iPhone

Possible Release Date Pinned Down

Experts are pretty confident that Apple will reveal the 10th anniversary edition on either the 12th or 13th of September, but they won’t officially launch it until a week later on the 22nd or 23rd.…

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Why Credit Cards Should Be Your First Choice of Payment When Running a Business

Once a business is up and running, it is much easier for it to be approved for a business line of credit, compared to the process of getting a personal line of credit. According to reports, approximately 65% of SMBs utilize credit cards, and this number is increasing all the time. By using business credit facilities, a small business owner can preserve cash reserves, while acquiring the necessary supplies, equipment, office space and other assets to run the business optimally.

Business credit card

A caveat is in order: personal credit cards and business credit cards should be separated at all times. The difference between personal and business credit cards is stark.…

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How Financial Apps and Tools Can Help Streamline Your Productivity

Getting to accomplish all tasks within 24 hours can be difficult especially for business owners who never seem to have enough of time. Considering how important the effective use of time is when it comes to productivity level, it affects other essential areas that must be properly managed for the running of a successful business, such as finances. Then again, proper time and financial management is also important to streamline the productivity of any individual who is looking to secure a bright financial future.

Business people using financial software

Thankfully, there are different apps and tools that are available to help achieve this. However, how do these financial apps really help?…

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Learning In The Digital Age

Are you a CEO who is always eager to learn new craft? Or, are you someone who’s eager to change direction in your career? You’re in luck, because the Internet makes learning easy and affordable. Read on to explore the world of education in the Digital Age.

Learning businesswoman

We like to think we can do just about anything online these days, and basically can. We can pay bills, play games, stay in touch with old friends, conduct business, share our personal lives, do research, and take on just about any other activity you can imagine, all without leaving our desks. One area of online utility that a lot of us probably don’t take full advantage of, however, is education.…

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Is Stress Affecting You in The Workplace?

Whilst we all might claim to be ‘a bit stressed out’ from time to time, very few of us take the problem of stress seriously. Yet, stress is a serious condition and left untreated, it can have quite significant effects on our overall health and wellbeing. Whilst it might be seen as a psychological problem, it does in fact impact on many areas of our physical health, and most of us will experience high levels of stress at some stage in our lives.

Work stress

Whether it is caused by a single major event in our lives, such as divorce or bereavement, or it’s the cumulative result of many smaller issues, such as workplace tension or fear of redundancy, stress has the potential to build up into something very serious.…

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