China is the world’s second largest economy, and is due to continue expanding, so it makes sense that businesses want to capitalise on the investment opportunities the country presents. With a population of over 1.3 billion, breaking into the Chinese market is attractive to almost every business, but there have been a number of famous companies that have tried, and failed, to expand in China.
This could be due to a lack of knowledge in how to localise and launch a business in China, or it could simply be because there simply isn’t a market for the company. According to the program director at Chinacelerator, a company which helps startups bridge the gap to the east Asian market, Oscar Ramos: “Ninety-nine per cent of companies who want to access China as a foreign company, shouldn’t.”…
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