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Understanding the World of Online Business and How to Conquer It

The digitized age has offered all of us the opportunity to become our own bosses and become financially independent. Online business is vast, and there are many ways you can stake your claim and conquer it.

Online business success

Deciding to take a step toward becoming your own boss and managing your online business is something you will not regret, and you will likely reap the rewards of it for the rest of your life. The world of online business can be unsteady sometimes, and you must remain dedicated and persevering through any hardship. There will be times you want to give up, as with anything, but keep going and keep your head above water.…

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5 SEO Mistakes You Are Making

SEO, or search engine optimisation, is an integral part of any business’s marketing strategy. It allows you to appear higher in search engine rankings, and therefore be seen by more potential clients or customers.

Common SEO mistakes

That said, it can sometimes feel pretty daunting, so here are five common SEO mistakes that you might be making right now, and how to fix them.

You’ve been keyword-stuffing your content

Keywords are incredibly important for appearing in search results, but it’s crucial that your content still flows and isn’t just awkwardly stuffed with chunks of text full of keywords that you hope to rank for.…

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Save Your Business From Financial Crisis With These 7 Tricks

Whether you’re a budding entrepreneur or the mastermind behind a renowned franchise, all companies run the risk of failure, whether it’s due to the economic downturn or a shift in the market.

Business people surviving financial crisis

From successfully managing cash flow to applying for an emergency loan, we’ve rounded up 7 ways you can save your business from a financial crisis.

1. Take an objective look at your business model

First things first: step back and take an objective look at your business to identify the underlying issues at play.

A simple SWOT analysis will help to underline your company’s strengths, weaknesses, opportunities and threats.…

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How To Put Together An Effective FAQ Page

The FAQ page on your website is one of the most important pages and is frequently visited by customers and users interested in your product or service. This is because it provides answers to some of the questions that most users can have.

FAQ tips

What that means is that your FAQ page needs to be well-drafted by learning some FAQ best practices, and you also need to know how to make the page more effective for both the business and the customers. This guide gives you a few tips you can use to put together an effective FAQ page.

Why do you need an FAQ page?

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5 Ecommerce Trends that Every Entrepreneur Needs to Know

As an entrepreneur who is managing an online shop, you know that Ecommerce is always changing. It can be quite challenging to keep up with every trend that appears on the internet. But here are 5 trends that you shouldn’t ignore!

Boosting eCommerce sales

Sometimes it feels like online selling trends are changing faster than you are able to adapt them into your business. While you read about one trend, you might find out it is already gone. But as some of them are here to stay, you should make sure that you implement them to keep up with your competitors.

Personalize the Customer Experience

One of the big downsides of online shopping is the personal aspect and the lack of face-to-face interaction.…

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Large Outdoor Signs Vs. Smaller Indoor Signs

An outdoor sign serves as the face of the company. These are usually placed directly at the place of business as the first introduction into who you are and what you have to offer.

Retail store sale sign

The message needs to make a powerful statement in very few words and images serving as an invitation to the potential customer to come in and find out more, which is where the interior signs take over.

Proper placement for the large custom vinyl banners is within the store’s front window, with lights to be a focal point day and night. Using a spotlight is a great idea to ensure that the display is seen even when other businesses have gone dark.…

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Everything You Need to Know About New Cisco CCNA and Its 200-301 Test. Why Is It You Who Should Pursue It?

Completed 4 years of grueling college work and graduated with the best of it? You are now able to join a job market that should ideally be ready to reward you for all your hard work, right? Well, congratulations may be in order but there are quite literally millions of other people just like you with the same dreams and aspirations.

Cisco Certification CCNA 200-301

Did we mention that the job market that is so swift and cutthroat, barely recognizes your presence and does not create space for you? Besides, you have the added complexity of choosing a field where today’s biggest advancement will become obsolete by tomorrow morning.…

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10 Advanced Email Segmentation Tactics for eCommerce

Random email blasts have become a ‘thing of the past’!

Gone are the days when a single email message was enough for all the subscribers. Current times are bringing in customization like never before. The moment your subscribers will feel that your emails aren’t bringing any unique value proposition to the table, they will start losing interest or worst still, will mark your emails as spam. The benchmark email marketing success theory relies upon personalization; and email list segmentation is its linchpin!

eCommerce email segmentation

Generalizing your audiences can cost you, thus, email segmentation tops the list of email marketing best practices.…

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Everything You Need to Know About a Tenant Lawyer in Los Angeles

Although landlord and tenant disputes are common, for the latter it can be more stressful and damaging. Fortunately, with the help of a tenant lawyer, tenants based in Los Angeles can expect their situation to ease and be manageable.

Talking to a tenant lawyer

Read on to know and manage your expectations when it comes to hiring a tenant lawyer Los Angeles…

How can a tenant lawyer in Los Angeles help?

A tenant lawyer will provide legal counseling and represent you in any disputes you might have with your landlord. At the same time, your lawyer can dissect your lease contract to make sure that your rights as a tenant are not stepped on and the stipulated terms are compliant with the law.…

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Announcing New Features through Customer Engagement to Promote Product Adoption

Tech companies are launching advanced innovations left, right, and center. Every business is looking for efficient software to improve performance to counter the stiff competition.

Steve Jobs - iPad launch

photo credit: Flickr

Amid all the growth, chaos, and changes, loyal customers are waiting to see what you come up with next! For such a segment, your latest feature could be a lifesaver.

However, there’s a group of prospective customers that don’t even know your product or its feature exists. To help this segment learn about the new feature, you need to conduct an effective announcement. The strategy is to include the users to smoothen the adoption process while saving your resources.…

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